F*** You Pay Me looks to help close the influencer pay gap
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English - August 11, 2022 04:00 - 14 minutes - 13.2 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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While the creator-led economy opens the door for individuals to make more money than they made in traditional roles, the answer isn’t black in white in regard to how much any influencers are actually making (male or female).
Rates are all over the place and there’s little transparency into what (and if) brands pay influencers, making it difficult for influencers to understand their monetary value.
@MsYoungProfess, founder of F*** You Pay Me (FYPM) created FYPM in response to this problem. The organization’s mission is to bring more transparency, accountability, and fairness to the influencer industry, and to make sure influencers get paid what they’re worth. ... (READ MORE)