Dream bigger! The reach of creators is much more extensive than you may imagine
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English - June 06, 2022 04:00 - 14 minutes - 13.2 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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We already know creators have influence over niche communities on single platforms. On YouTube, 22,000 creators have reached the one million followers threshold. On Instagram, 500,000 have achieved 100,000 followers or more.
But once you’ve reached the summits of creator success on your platform, where’s the space to grow? If you feel tapped out by the possibilities present in your current community or current platform, it can be difficult to explain trends like this:
The truth is, even after you hit mega-success as a creator, there’s always somewhere to go. Recent boosts in digital technology have poured money into just about anything creators can touch: digital retail, crypto and NFT initiatives, even TV streaming. ... (READ MORE)