Creator funds suck: Turn creators into shareholders instead

BANKNOTES minted by #paid

English - July 20, 2022 04:00 - 9 minutes - 8.68 MB
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Instagram versus TikTok: Which platform is better for turning content creators into successful independent businesses?

This article was going to answer that question. But it turns out that was the wrong question—because the answer is that they both suck.

Instagram and TikTok are doing anything they can to attract creators. Anything, that is, except the one thing that would create a fair value exchange between platform and creator: partial ownership of the platform company. ... (READ MORE)