136. BOMANI Cold Buzz Founders: The Journey From Idea To Shelves, Breaking Barriers in the Alcohol Industry, How To Partner Successfully, Sacrifices of a Start-Up, Challenging the Age Gap

BOMANI Cold Buzz is the first of its kind alcohol-infused cold brew coffee, formulated with naturally
lower-calorie, gluten-free alcohol. Crafted with ethically sourced 100% Arabic Coffee, BOMANI is
sugar-free, carb-free, dairy-free, non-GMO, vegan, and kosher.

We sit down with BOMANI co-founders Sam Madani, Kai Drewry and Amin Anjedani to talk all about their journey as entrepreneurs and the creation of BOMANI. 

4:13 Working in investment banking in NYC & where the concept and name for BOMANI was born

10:24 – How to product was developed and created

13:00 - An opportunity to become leaders in the space and taking a healthy spin on alcohol

17:00  - When & how BOMANI went from an idea to business

19:23 – How to find people to motivate you

20:30 – Consumer proof, testing, and deciding on branding

24:00 - Navigating a business with 3 co-founders + working with a business psychologist for a healthy co-founder relationship and mental health

28:20 COVID pivots and how they have stepped up

35:00 How they have combated the major age gap in the alcohol industry

43:45 Their WHY behind building BOMANI

47:50 Major sacrifices made during the journey

55:30 Hearing no’s