49. Baking it Down - Jane and Pre-Planning
Baking it Down with Sugar Cookie Marketing 🍪
English - February 15, 2022 20:00 - 47 minutes - 32.6 MB - ★★★★★ - 287 ratingsMarketing Business sugar cookies marketing bakery marketing bakeries cottage food cottage home bakery sugar cookie decorating selling sugar cookies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Take two - we sounded lame in the first version of this podcast, so we filmed it twice - as nice.
The Sugar Cookie Marketing Facebook Group podcast is back for a post-Valentine's Day breakdown!
Here's what we're covering this week:
In the Marketing Minutes, Corrie - or should we say - Jane - recounts the harrowing experience she had with Columbus clouds and a colonoscopy appointment thus drawing further attention to the need to make each customer feel like a million bucks.
In the Business of Baking, I wanted to break down what pre-planning a holiday looks like for bakers. Gettin' ahead of the marketing curve gives you more elbow room for promotion, discounts, and lack of stress - a win win win really. Start from the holiday date and work back 6 weeks. That's your promotional schedule. Prior to that, is your pre-planning: cutters, cookie countess, and cute beads.
For course coverage, we dropped a course last week on copy and Corrie's givin' away St. Patty's Day and Mardi Gras DIY kit photos to college students. If you'd like to pick up what she's puttin' down, check it out at www.thecookiecollege.com/membership.
In Voicemails - we need ya'll to call in! Otherwise, you're going to hear Heather answer weird questions about squatters.
In Twinterest:
And our Podcast Sponsors are:
Eddie the Printer - https://www.primera.com/edible-ink-printer.htmlCastIron.me - https://www.castiron.me/BaketyBakes - 10% off with promo code TWINS - https://baketybakeidaho.com