21. Baking it Down - TikTok and Reels and the Halo Effect

Baking it Down with Sugar Cookie Marketing 🍪

English - July 13, 2021 20:00 - 55 minutes - 38 MB - ★★★★★ - 287 ratings
Marketing Business sugar cookies marketing bakery marketing bakeries cottage food cottage home bakery sugar cookie decorating selling sugar cookies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 20. Baking it Down - Personal Branding and 5 Psychology Tactics

Next Episode: 22. Baking it Down - Sales and Imposter Syndrome

Send us a Text Message.

The Sugar Cookie Marketing Facebook Group's Podcast is back for Season TWO - yes you read that right. It felt like it was time to roll over to a new season. Why? No reason at all.

Here's what we're covering this week:

Intro Marketing Minutes - TikTok and Reels (oh no)Business of Baking - The Halo EffectVoicemails / Texts / Emails (571) 556-5644Group Stuff - Upcoming Lives and such.Sponsor(s)

In the Marketing Minutes, we introduce a new group challenge starting Thursday. Instagram has announced that Instagram Reels will be the new "thing" when it comes to reach on the once-photography-based platform because of the market share it's hemorrhaging to TikTok. As good marketers, we'll be creating content for BOTH platforms - 30 videos in 30 days. Plus - we'll tell you how we recommend you use the TikTok trends to reach your target audience.

Event Link: https://www.facebook.com/events/424075905317812 Our TikTok: https://vm.tiktok.com/ZMdVvhSvV/Our Instagram: https://www.instagram.com/sugarcookiemarketing_/

In the Business of Baking, Heather talks about the "halo effect" - a brain mind game we can help but fall for. It's the reason tall people are seen as successful, attractive waitstaff is paid more, and the reason we think the lady with the color-matched Range Rover is probably a good mom.

In Voicemails, we cover a SIX minute-long pocket dial & what to do when you're relocated.

Call / Text: (571) 556-5644Email: hello@sugarcookiemarketing[dot]com

In Group Stuff, we have a few fun things coming up:

Sellin’ in a Small Town Farmer’s Market Tell-All with Natalie Hest FACEBOOK LIVE: Basics to Better Photography with Lydia Eldridge Virtual Macaron Bake-Along with the Martins Then ‘n Now Cookie Collab with Sugar Cookie Marketing

And hello to our Podcast Sponsor is the famed Eddie, Edible Printer you can purchase from Primera. The price on this bad boy is going up to mirror the increase in production costs - so if you're on the fence, now would be the time to buy.

And welcome to our new Podcast Sponsor - Bakety Bakes in Idaho!

Facebook: https://www.facebook.com/baketybakeidaho/Website: https://baketybakeidaho.com/Instagram: https://www.instagram.com/baketybake/