Baking it Down with Sugar Cookie Marketing 🍪 artwork

13. Baking it Down - Brand Voice and Customer Experience

Baking it Down with Sugar Cookie Marketing 🍪

English - May 18, 2021 19:00 - 58 minutes - 40.1 MB - ★★★★★ - 287 ratings
Marketing Business sugar cookies marketing bakery marketing bakeries cottage food cottage home bakery sugar cookie decorating selling sugar cookies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 12. Baking it Down - Content Buckets and Lerker Berkers
Next Episode: 14. Baking it Down - Refunds and Rush Fees and Eddie

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Rooound TWO on podcast 13. Sorry - the mics hit the crapper halfway through filming this, so the Sugar Cookie Marketing Group twins, how to re-record. 

Here's what we're covering this week:

Intro - 10 Questions about The GroupMarketing Minutes - What's a Brand Voice?The Business of Baking - Customer Experience MATTERSVoicemails / Texts / Emails (571) 556-5644)Group Stuff - Upcoming Lives and such.Mailbag???Twinterests - things I'm into that I think you should know about.Sponsors


In The Marketing Minutes, we talk about brand voice - what it is and how it helps you to better cultivate your brand and speak to your target. It's invaluable to establish a brand voice and have all your marketing support that. A great example is Wendy's and their online brand voice - it's hilarious, and it's yeet-y.

Link: Wendy's Twitter: https://twitter.com/Wendys


In The Business of Baking, Corrie introduces us to Kent the stent and her nightmarish experience at her doctor's office (see: dark back alley). Why customer experience matters and how you can optimize your client's experience to beef up your bottom line.

Next, in Voicemails, we cover "will the twins sell the group?" Also - organizing content buckets from your phone, as well as how to get people to read your copy - even if it is a wall of text.

Call / Text: (571) 556-5644Email: hello@sugarcookiemarketing[dot]com


Group Stuff. We had an AWESOME live last week with Jes Clapper on pigs and porch pop-ups for rural communities! Next up - Instagram marketing with Kourtney!

Instagram Marketing with Kourtney of Bakery Tee Cohttps://www.facebook.com/events/283972396541147/May 20th, 20217:00PM


Podcast Mail Bag - Corrie wanted to introduce a mailbag where you can send in whatever and we'll talk about it on the podcast. Send us a postcard! Address is:

15000 Potomac Town Place, Suite 245, Woodbridge, VA 22191


And lastly - whatever I find interesting (twinteresting):

Corrie: Squeezed Juice Cleanse Heather: I'm into smart home automation. I like the Kasa plugs on Amazon!

And Sponsors. Darn it - skipped it again.

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