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Episode 7: COVID-19 – Renewal – Avoiding Marketing Mishaps
Baker McKenzie's "Off the Shelf"
English - June 18, 2020 03:49 - 8 minutes - 7.69 MBBusiness News News Commentary consumer restaurants bakermckenzie beauty beverage consumergoods consumergoodsandretail cosmetics ecommerce fashion Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 6: COVID-19 – Recovery – Trends in Advertising Regulations
In this episode, Alyssa Auberger, former Global Chair of Baker McKenzie's Consumer Goods and Retail (CG&R) Industry Group is joined by Rebecca Lederhouse, IP Counsel based in our Chicago office. They discuss a number of practical tips that CG&R businesses can keep in mind to avoid inadvertent marketing mishaps – including by influencers and sales staff – as they renew both their online and in store advertising campaigns for the new COVID world. Based on recent US trends, the points discussed are relevant to any CG&R business looking to advertise to a US audience, and can also serve as best practice guidance for any business in the sector.