Episode 14: Blockchain basics for brands
Baker McKenzie's "Off the Shelf"
English - January 11, 2021 13:14 - 11 minutes - 15.1 MBBusiness News News Commentary consumer restaurants bakermckenzie beauty beverage consumergoods consumergoodsandretail cosmetics ecommerce fashion Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 13: Sustainability and competition law, the inside story
Next Episode: Episode 15: Joining the block(chain) party
In this episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Sue McLean, partner in Baker McKenzie's IP, technology and data group. They discuss blockchain basics for CG&R businesses who may be considering blockchain, whether it be to advance sustainability objectives, tackle counterfeiting issues or address other business challenges.