#45 How To Give Nostalgic Brands a New Life With Alicia Mosley From Ferrero (Keebler)
Bake to the Future
English - April 26, 2022 04:00 - 33 minutes - 30.8 MBManagement Business News Business News aba americanbakersassociation americanbakingassociation bakedgoods bakercareers baketothefuture bakingbusiness bakingindustry bakingindustryadvocacy bakingmanufacturing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #44 The Future of Imported Honey Is on the Line
Next Episode: #46 How Corbion is Iterating and Adapting
Alicia Mosley, Vice President of Marketing at Ferrero manages the Keebler Cookies, Cones and Crusts branded portfolio. We talk with her about how to give nostalgic brands a new life, the importance of partnerships, her professional journey, lessons learned along the way, and more.
With special guest:
Alicia Mosley, Vice President of Marketing, Ferrero