Badass Creatives: marketing and business advice for creative entrepreneurs
40 episodes - English - Latest episode: 2 months ago - ★★★★★ - 22 ratingsDo you believe that art, creativity, innovation, and kindness can change the world? If you answered “Heck yeah!” then this is the podcast for you. Badass Creatives is hosted by Mallory Whitfield and features marketing and business advice for creatives, as well as interviews with a diverse range of handmade artists, performers, makers, and creative entrepreneurs. Based in New Orleans, Mallory is an artist, speaker, and author of How to Make Money at Craft Shows. By day, she works in digital marketing, specializing in SEO (search engine optimization), social media, and content marketing. For more information and show notes, visit BadassCreatives.com
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Episodes
A quick Badass Creatives update!
February 18, 2024 17:25 - 10 minutes - 20.2 MBHi y'all! It’s been a while since I published the most recent episode of the Badass Creatives podcast, wayyyy back in 2018! As I’m recording this, it’s February 2024, and a LOT has happened since then! Here's a quick update to let you know what's happened & where things are going! Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Learn more about the Badass Creatives Marketing Accelerator, a marketing m...
037: From Idea Person to Lash-Making Maven {Ingrid Victoria Ruth Anderson}
August 21, 2018 14:56 - 38 minutes - 31.5 MBIngrid Victoria Ruth Anderson of Chimera Lashes is a lash designer, makeup artist, and self-proclaimed “idea person” who realized she needed to focus on just one of her ideas in order to make a big impact. Before turning to lashes, she previously created a number of different handmade products including Panties with a Pocket and The Crocheted Beard. In this episode, we also talk about finding a business partner to help balance the business side of things with the more creative aspects of run...
036: Legal Basics for Creative Business Owners {Wesley Henderson}
July 21, 2018 13:36 - 1 hour - 54.6 MBWesley Henderson is an “entrepreneur’s lawyer” based in Charleston, South Carolina. In this episode, we talk about the legal basics of starting a new small business, such as forming a legal business entity like an LLC, as well as the basic kinds of contracts a small business might need to protect themselves. We also talk about some intellectual property basics, such as trademarks and fair use, as they pertain to artists and creatives. Subscribe on YouTube for more marketing advice for ...
035: Art Licensing, Developing a Cohesive Brand, and Taking Risks {Jeanetta Gonzales}
July 08, 2018 19:30 - 39 minutes - 75.6 MBJeanetta Gonzales is a Los Angeles-based artist, illustrator, surface pattern designer, coach and brand consultant for artists. In this episode, we talk about art licensing and Jeanetta shares her advice for developing a cohesive and authentic brand. She also shares how she made the leap from a day job with Mattel designing packaging for Barbie to working on her own. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@bada...
034: Make Time for What Matters Most {Alexandra Franzen}
June 17, 2018 18:23 - 32 minutes - 26.1 MBAlexandra Franzen is a writer, consultant, and entrepreneur based in Portland, Oregon. Her writing about creativity, productivity, goal-setting, handling adversity, disappointment, and fear, and how we can all use our gifts to create a positive ripple in the world has been featured in places like Time, Forbes, Newsweek, The Huffington Post, and Lifehacker. Her newest book is called You’re Going to Survive. It’s a book about how to deal with stressful, discouraging times in your career, inc...
033: Do The Thing You Wanna Do {Midori Tajiri-Byrd}
May 29, 2018 00:44 - 44 minutes - 84.5 MBMidori Tajiri-Byrd is a master at juggling multiple creative pursuits. As a descendant of Japanese samurai, she grew up in a family of artists and attended the School of the Art Institute of Chicago. These days, she makes her living as a professional makeup artist and she performs drag as LibeRaunchy the BeauxQueen. I met Midori while we were doing Cycle 2 of the New Orleans Drag Workshop in 2014. We recorded this episode in her art studio, where we were joined by local photographer Jason ...
032: Becoming A Children’s Book Illustrator {Tarsila Krüse}
April 29, 2018 17:47 - 28 minutes - 23.6 MBTarsila Krüse is an award-winning children's book illustrator living in Dublin, Ireland. Originally from Brazil, she got her start designing souvenirs after moving to Ireland 11 years ago. In this episode, she shares her creative process, how she transitioned to illustrating children’s books, and what it’s like to work with publishers. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resou...
031: Creating A Business-Minded Music Career {Robin Barnes}
April 14, 2018 20:04 - 51 minutes - 41.5 MBRobin Barnes, aka the “Songbird of New Orleans” grew up in a musical family and now sees herself as a cultural ambassador of New Orleans. In this episode, she shares how her background in business helped her to create a successful career in music, and how a life-changing health scare inspired her to start her second business, Move Ya Brass, a cardio fitness training program. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.c...
030: Brick and Mortar Retail and Business Partnerships {Dynamo}
March 31, 2018 23:58 - 51 minutes - 41.3 MBDynamo is a sexual health and wellness focused romantic boutique based in New Orleans. On this episode, I chat with co-owners Hope Kodman Von Starnes and Nico Darling about business partnerships and the hurdles they overcame to open up a brick and mortar retail boutique, including using crowdfunding via IndieGoGo to fund the renovation of their building. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives ...
029: Setting Goals and Taking Action {Monique Malcolm}
March 17, 2018 15:37 - 37 minutes - 30.6 MBMonique Malcolm is the host of the Pimp Your Brilliance podcast and creator of the Visionary Journal, a goal setting system & planner. We talk about how she went from fashion blogger to t-shirt designer to goal setting guru. Monique walks us through the process of taking a physical product from idea to first iteration to manufactured product. She shares the importance of connecting with her email list and Facebook contacts to use Kickstarter to pre-sell her product, and how she’s used Pinter...
028: Deliberate Creativity and Embracing Vulnerability {Beth Miller}
March 03, 2018 20:26 - 40 minutes - 33 MBBeth Miller is the Executive Director of the Creative Education Foundation, a non-profit which produces CPSI, the world’s longest-running creativity conference. We talk about deliberate creativity, embracing vulnerability, and how a paper Beth wrote as an undergraduate has been adapted into a play. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for A...
027: Surface Design and Teaching Art Online {Juliet Meeks}
February 17, 2018 20:41 - 34 minutes - 28.1 MBJuliet Meeks is a full time artist and surface designer whose work has been featured on products from Birchbox. We talk about how she prepared to quit her day job as a graphic designer, how she got started printing her designs on fabrics, and how she makes extra money by teaching online classes via Skillshare. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content...
026: Steal This Idea and Open Source Creativity {Gary Hirsch}
February 04, 2018 19:39 - 38 minutes - 31.2 MBGary Hirsch uses visual art and improv theatre to help communities and businesses be more creative. In this episode, he talks about letting other people steal his creative ideas, finding ways to offer value to people, and the logistics of creating large scale murals. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Busine...
025: Taking the Chance to Invest in Yourself as an Artist {Nikki Cade}
January 21, 2018 14:30 - 34 minutes - 27.6 MBNikki Cade made the leap from special education teacher to full-time artist a year ago. She’s a world traveler whose work reflects her love of travel. We talk about following your intuition and how she got her work featured at Pottery Barn and Anthropologie. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: htt...
024: Instagram Tips and Tricks {hashtags, links, growing an audience and being authentic}
January 14, 2018 15:00 - 29 minutes - 24.3 MBCurious about hashtags, growing your audience and driving traffic to your website from Instagram? This week’s episode is full of Instagram tips and tricks. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this episode at: https://www.badass...
023: A New Year, A New Beginning {setting intentions for 2018}
January 07, 2018 17:06 - 22 minutes - 18.2 MBHow do you get your creative momentum back after taking a break? How do you set your artistic intentions for a new year? In this episode, Mallory shares her plan for a daily art project in 2018, why she changed her username on Instagram, and why “community” and “vulnerability” are her words for the year. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ide...
022: Profit Strategies and Understanding Your Financials {Melissa Capps}
November 26, 2017 18:28 - 38 minutes - 31.2 MBMelissa Capps works with creative businesses to help them understand their financials, from bookkeeping basics to their profit strategy. In this episode, she shares the money mistake she sees creative business owners make most often. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives....
021: Rewiring Your Brain {Mental Models and Deep Stuff}
November 19, 2017 19:29 - 26 minutes - 21.3 MBWe’re getting deep on this week’s episode. From imposter syndrome to design thinking to mental models, let’s explore ways to rewire your brain and think about problems in creative ways. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this ...
020: Pricing Your Work for Freelancers {Nathan Allotey}
November 11, 2017 22:09 - 39 minutes - 31.9 MBNathan Allotey is a web designer and digital marketing strategist with a passion to teach others. On this episode, we talk about how freelancers and other creatives can successfully price their work and raise their prices. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100idea...
019: Staying Inspired and True To Yourself {Perception vs. Reality}
November 05, 2017 18:29 - 20 minutes - 16.5 MBHow do creatives stay motivated and inspired, and how do you stick to your guns and true to your artistic vision? Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-019...
018: Getting Uncomfortable & Being Genuine as an Artist {Marrus}
October 29, 2017 21:53 - 41 minutes - 33.6 MBMarrus is a New Orleans painter who’s been turning the fantastical pictures in her head into a roof over it since 1992. We discuss the journey that’s taken her from comic book artist to painting faces at Renaissance faires and beyond. We talk about the importance of being genuine, sharing sacred knowledge, attracting your tribe, and getting uncomfortable as an artist. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@bad...
017: How to Launch Your Project {When You're Worried about Social Media Followers}
October 22, 2017 15:57 - 23 minutes - 19.1 MBSo you’re thinking about starting a new website, blog, podcast, whatever… but you’re worried about how to grow a social media following for your new creative project. Here’s my advice. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this e...
016: Better with Color and Authenticity in Business {Taylor Lee}
October 15, 2017 21:00 - 44 minutes - 35.9 MBThis week’s guest, Taylor Lee, is a self-taught abstract painter who creates artwork inspired by self-image, self-love, and body positivity. Painting became a form of art therapy for Taylor while she was in treatment for an eating disorder. We talk about authenticity in business and why life is better with color. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Cont...
015: VenturePOP Recap, Creative Problem Solving and Women in Tech {all the things}
October 08, 2017 18:28 - 27 minutes - 22.8 MBIn this week’s episode, I recap the highlights of VenturePOP Conference, talk about celebrating women in tech, and share my passion for creative problem solving. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this episode at: https://www....
014: Selling Snoballs and Dancing in the NYC Streets {Rebecca Duckert}
October 01, 2017 16:00 - 47 minutes - 38.4 MBThis week’s guest is Rebecca Duckert of Sweetface Snoballs. We discuss starting a creative business in a new city and bringing New Orleans culture to the streets of NYC. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this episode at: http...
013: Creative Conferences {my faves + tips for introverts}
September 24, 2017 16:00 - 26 minutes - 21.9 MBIt’s been 10 years since I attended my first creative conference. Learn more about my favorite conference experiences and my tips for how introverts can use conferences to meet new people and grow their business. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Fi...
012: Building an Eco-Friendly Fashion Company {Hamilton Perkins}
September 17, 2017 19:38 - 32 minutes - 26.7 MBHamilton Perkins launched his eco-friendly fashion company with a wildly successful Kickstarter campaign. We chat about how he made that happen, tips for getting press, and sustainable manufacturing. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show n...
011: A Hurricane Story {and a listener question}
September 10, 2017 16:18 - 33 minutes - 27.4 MBThis week host Mallory Whitfield takes a look back at her own hurricane story, plus she answers a listener question about selling on Etsy. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this episode at: https://www.badasscreatives.com/pod...
010: Conquering the Feature of Failure {Natalie Rodriguez Ivicek}
August 27, 2017 20:42 - 38 minutes - 31.4 MBThis week’s guest is artist Natalie Rodriguez Ivicek of Maps Travel Art, a collection of custom maps and travel art, and Don't Tell Me 2 Smile, an anti-street harassment and anti-gender violence clothing line.
010: Conquering the Fear of Failure {Natalie Rodriguez Ivicek}
August 27, 2017 20:42 - 38 minutes - 31.4 MBThis week’s guest is artist Natalie Rodriguez Ivicek of Maps Travel Art, a collection of custom maps and travel art, and Don't Tell Me 2 Smile, an anti-street harassment and anti-gender violence clothing line. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find...
009: So You Wanna Sell Online? {getting started with e-commerce}
August 20, 2017 20:50 - 39 minutes - 32.1 MBReady to get started selling your art or handmade products online, but have no idea where to start? This intro to e-commerce is just what you need. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this episode at: https://www.badasscreative...
008: Selling Art on Jackson Square {April Joy Whitecotton}
August 13, 2017 15:58 - 19 minutes - 15.9 MBFrom the oil fields of North Dakota to selling her art on Jackson Square in the French Quarter of New Orleans, April Joy Whitecotton is a self-taught Zentangle artist who has had plenty of ups and downs in her artistic journey. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/1...
007: Top 5 Marketing Mistakes {made by artists and creatives}
August 06, 2017 13:00 - 38 minutes - 31.6 MBHost Mallory Whitfield shares the top 5 marketing mistakes that she sees artists & creatives make that prevent them from selling more of their handmade products online. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas Find the show notes for this episode at: https...
006: Creating with Purpose, Post-Cancer {Rachel Park}
July 30, 2017 15:00 - 36 minutes - 30.6 MBThis week’s guest Rachel Park is a made-to-order tie designer and breast cancer survivor. During treatment, Rachel created the ParkPuff™, a seatbelt pillow for breast cancer patients. Host Mallory Whitfield and Rachel chatted about creating one-of-a-kind customer experiences and why, as a creative brand, you’re not for everybody, and that’s okay. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the...
005: Craft Fair Prepared! {craft show must haves}
July 23, 2017 17:52 - 36 minutes - 30 MBHost Mallory Whitfield spent more than 10 years selling her handmade work, as well as the work of other artists, at craft shows, festivals, and other events. In this episode, she shares some of her craft show must haves and lessons learned from selling at craft fairs. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Busin...
004: Art Dolls and the Art of Drag {Vinsantos DeFonte}
July 16, 2017 18:45 - 37 minutes - 30.9 MBVinsantos DeFonte is a drag performance artist, musician, assemblage art doll creator, and art gallery owner based in New Orleans. We talked about the New Orleans Drag Workshop and why kindness is at the heart of making a living as a creative. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badass...
003: DIY PR, FTW! {how to get publicity for your projects}
July 09, 2017 16:06 - 31 minutes - 25.6 MBMallory discusses the basics of writing and sending out press releases, and she goes behind the scenes of some of her own PR wins. Learn why you should focus your publicity efforts locally, especially when starting out. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas ...
002: Shift Your Mindset To Sell More Art {VersAnnette Blackman-Bosia}
July 08, 2017 23:01 - 34 minutes - 28.3 MBVersAnnette Blackman-Bosia is an abstract painter and poet living and working near Chicago. We talked about empowering other women creatives, tips for pricing your artwork, and the mindset shift that needs to happen in order to sell your art. Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badassc...
001: Be Your Own Niche {an origin story}
July 07, 2017 17:24 - 31 minutes - 26 MBIn this very first episode of Badass Creatives, host Mallory Whitfield takes it back to the beginning of her own creative journey, sharing the lessons she learned from her experiences and why it’s so important to “Be your own niche.” Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives....
000: Hello, Badass Creatives! {what to expect in future episodes}
July 02, 2017 19:30 - 3 minutes - 3.42 MBIn this introductory episode, find out more about Badass Creatives and what you can expect from future episodes.