How to Engage the Modern Active Viewer at Live Events
Backstage with Alford Media
English - April 10, 2019 20:00 - 22 minutes - 20.7 MBTechnology Business alford alford media corporate event event industry event tech event technology hybrid event in-person event virtual event live event Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
he nature of the end-user experience at live events is changing and it is up to companies to get creative about how they digitize live events to get maximum impact.
On today’s Backstage with Alford Media, we chat with Dan Thompson, Senior Account Manager for Alford Media about its growth into a company that embraces outward trends in a holistic fashion.
The rise of analytics available in the computing and data industry has given more user data that companies can use to build presentations, and the evolution of technology has made speakers, displays, and audio systems more integrated and more efficient, so the client expectations are changing as well. A lot of people prefer to stream a show or presentation as opposed to attending one at a venue, for example. So the need to find new ways to attract attendees to live events is growing.
The multiple screen approach is also becoming more prevalent due to end users not wanting to part with their phones and being starved for as much data as possible. Thompson gives the example of watching a movie on Netflix at home, viewers are no longer just watching the movie; they are looking up synopses, characters, who plays which character, and related information at the same time. And the industry is beginning to realize that we aren’t dealing with passive viewers anymore.
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