The Research Assistant That Helped Mark Manson Sell +11 Million Books

In today's episode I talk to Drew Birnie whose the content manager, book marketer and research assistant for Mark Manson, the best selling author of The Subtle Art of not giving a fuck. Together they've sold over 11 Million Books!

SHOW NOTES:
0:00 How Drew got to know Mark Manson
05:00 What Drew was doing before he met Mark 
8:24 On living in Warren Buffett's neighborhood
11:37 How Drew got a job as a  research assistant with Mark
17:15 What made Drew stand out from 700+ applicants
24:00 How Drew helped Mark to write the “Subtle Art of Not Giving A F*ck"
29:25 Why your ability to build an community online is the best predictor of a books success
39:20 The book marketing plan behind the “Subtle Art of Not Giving A F*ck"
42:12 The strategies they used to grow their email list to +500k emails
51:55 How Mark built an A team to allow him to focus on writing books 100%
53:35 Drew’s tips on how to reach out to influential people (he managed Mark's inbox for a couple years)
58:25 2 Stories of people who reached out to Mark and ended up working with him
1:08:30 Drew's side project researching psychedelics
01:13:30 Another one of his side projects: woodworking
01:16:19 Lessons Drew learned from working with Mark Manson

Follow Drew on Instagram: https://www.instagram.com/drewbirnie/
Check out Drew's work or apply to work with him (as a writing consultant): https://drewbirnie.com/
And feel free to DM me on Instagram with any feedback or questions: https://www.instagram.com/jeremyjohnmary