Video Marketing Secrets | Simple Strategies for Outrageous ROI
219 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 21 ratingsWelcome to Video Marketing Secrets: Simple Strategies for Outrageous ROI - a podcast by The Draw Shop. Here, you will learn the most creative and cutting-edge video marketing strategies to help you attract, nurture, and convert your ideal customers throughout your sales funnel. Hosted by Summer Felix-Mulder.
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Episodes
Build Your Winning B2B Video Marketing Strategy with Leo Falkenstein
November 10, 2022 15:00 - 30 minutes - 55.5 MBIn this episode of Video Marketing Secrets, Leo Falkenstein, Co-Founder and Executive Producer at Consume Media, joins Summer Felix-Mulder to share B2B video marketing nuggets of wisdom regarding video creation strategies, why video impacts your overall marketing strategy, and the best platforms to share your content on.
Understanding Google's New Video Indexing Report with Christina Skillman
November 03, 2022 14:00 - 36 minutes - 67.3 MBIn this episode of Video Marketing Secrets, Christina Skillman, CEO and Creative Director of Skillman Video Group, joins Summer Felix-Mulder to share video content strategies to grow your business using Google's updated video indexing tool.
How to Repurpose Long-Form Content Into Evergreen Social Media Gold with Kate Bradley Chernis
October 27, 2022 15:33 - 37 minutes - 69.4 MBIn this episode of Video Marketing Secrets, Kate Bradley Chernis, Co-Founder and CEO of LatelyAI, joins Summer Felix-Mulder to discuss how Artificial Intelligence can help you turn long-form content into evergreen social media gold.
Creating Video Marketing Content That Sets You Apart From Your Competitors with David Lisowski
October 20, 2022 15:00 - 35 minutes - 65 MBIn this episode Video Marketing Secrets, David Lisowski, Owner of Foxal, shares how small business owners can attract more clients and gain their trust with video content and how to perfect it when you're uncomfortable on camera.
Powerful Secrets of Video Marketing with Brandon T. Adams
October 13, 2022 14:55 - 30 minutes - 56.7 MBToday we have a special episode of Video Marketing Secrets. Though each episode is unique, this guest is absolutely fantastic, and his wisdom might become a game-changer for you and your brand. Brandon T. Adams, a 2X Emmy Award-Winning Producer, host of the TV Series Success in Your City, Podcaster, Speaker, Inventor, Advisor, Crowdfunding Expert, Media Expert, and serial Entrepreneur, shares his best-in-class insights to help you leverage the power of video marketing to grow your business.
Five Marketing Ways to Establish Your Business Expertise and Authority with Summer Felix-Mulder
October 06, 2022 15:23 - 26 minutes - 48.2 MBIf you want people to see your brand as the authority in your industry, it feels like testimonials are the only way and the only path to making that happen. But what if you are a brand new company? What if you are a total startup with a brand new offer, and you just haven't had the opportunity to rake up those dozens of great testimonials? Leverage alternative marketing tools to position your company as the go-to expert in your niche. Today, we discuss five of them you can use to grow your b...
Three Marketing Videos That Will Make Your Customers Love You with Summer Felix-Mulder
September 23, 2022 13:29 - 17 minutes - 32.2 MBVideo marketing is about promoting each video you create for maximum ROI, getting as many views on your video content as humanly possible, or maybe even going viral so your message can touch thousands of people. But you also want to produce videos that only one person will ever get to see, which are essential to your business's success. In this episode, Summer Felix-Mulder shares her top three types of videos that will help you implement personalized and nurturing videos in your marketing st...
How Live Video Works Wonders for Your Marketing Strategy with Gary Cassady
September 15, 2022 14:25 - 33 minutes - 61.2 MBLive videos are probably the best way to engage and connect with your audience given that the majority of people are visual learners. Though it might be awkward for you, showing up on camera and communicating with people can do wonders for your business. To help you get the most from live video marketing, Gary Cassady, the Co-Founder at BizCommander, joins Summer Felix-Mulder to discuss how to live stream, how to present yourself on camera, what you should be talking about, and even how to ...
B2B Video Marketing and Sales Hacks for Business Growth with Tyler Lessard
August 25, 2022 14:00 - 40 minutes - 91.6 MBVideo marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a mar...
The Art and Power of Digital Courses with Amy Porterfield
August 19, 2022 14:00 - 36 minutes - 83.1 MBDigital courses can be massively useful when it comes to growing your business. It gives you the opportunity to take all your expertise and use it to impart real value to other people. But many people still hesitate for various reasons. They might feel uncomfortable sharing their insider knowledge, insecure about their talking skills, or simply believe they have nothing to say. That is not the case. As long as you have achieved some results in your personal or professional life, you can creat...
A Video Marketing Secret: The Cookie-Cutter Approach to Red Hot Prospects — Video Marketing Secrets #1 with Summer Felix-Mulder
August 12, 2022 16:04 - 23 minutes - 54.6 MBHere at the Draw Shop, we believe that there is no one-size-fits-all solution. Period. If you treat all of your prospects the same and construct cookie-cutter funnels, your business is likely to suffer. Your prospect should be met where they are on their journey, this is how you convert and close deals. In order to generate leads for your business, we want to make your business a lead magnet so that people will pounce on it. Find out how by listening to the latest episode, right here on Video...
The 5 Videos You Need to Boost Your Conversions and Sales with Summer Felix-Mulder
August 04, 2022 13:51 - 24 minutes - 44.9 MBWhen most entrepreneurs wanna get the most out of their marketing funnel, their go-to solution is putting more into it. So more traffic, ad spend, emails, leads, and on a certain level, it makes sense. Chasing more traffic and customers is a simple path. But it only brings linear returns. That is nice. But if you want exponential growth, start pursuing quality over quantity. The results might double, triple, or even quadruple your funnel's performance. In this episode, we will explore a few ...
[Greatest Hits] Attracting New Business Through Podcasting with Kristin Molenaar - Backstage Business #72
July 29, 2022 15:50 - 34 minutes - 47.7 MBLearn how to leverage being a guest on podcasts to attract new business.
The Importance of Consistency and Streamlining Your Video Flow with George B. Thomas
July 21, 2022 14:00 - 43 minutes - 80.2 MBVideo marketing is a huge trend today. People are watching more videos than ever, and marketers feel very optimistic about the ROI they bring, as videos generate massive traffic, leads, and sales. Nonetheless, many are still scared to push the play button, record, and upload their videos. Why is that happening? How can you approach video marketing successfully, and why is video flow important? To learn some of the best video marketing hacks, we invited George B. Thomas, a HubSpot Helper, and...
A Video Marketing Secret: Stories Sell — Video Marketing Secrets #1 with Summer Felix-Mulder
July 15, 2022 14:54 - 19 minutes - 35.9 MBStorytelling through video content is challenging at best, but telling stories that make people feel smart is an entirely different story. I share the story of how my business partner and I first created video content in a garage and the origin of The Draw Shop. We also cover the art of making over $100,000,000 for clients through stories.
The Smart Marketer’s Playbook for 2022 and Beyond — Video Marketing Secrets #1 with Summer Felix-Mulder
July 07, 2022 13:06 - 16 minutes - 29.5 MBMarketing your business is more challenging than ever, and entrepreneurs have a hard time growing their businesses. That is because many assume that online marketing is the same as it was ten years ago. In the first episode of the Video Marketing Secrets | Simple Strategies for Outrageous ROI podcast, I will share how online marketing has changed, create compelling content your audience will love, generate tremendous ROI from your marketing campaigns, and many more.
Want to Learn My Video Marketing Secrets? Listen Up! with Summer Felix-Mulder
July 07, 2022 13:04 - 7 minutes - 13.6 MBSummer Felix-Mulder is the Founder and CEO of The Draw Shop, an advertising agency that creates video content marketing. Throughout her entrepreneurial career, Summer built and sold several successful businesses and helped multiple clients leverage their marketing strategies. For more than a decade, she has been helping entrepreneurs to multiply their revenue and become industry leaders through the power of video. Summer decided to bring those same game-changing secrets to her new podcast, V...
Video Marketing Secrets Trailer
July 07, 2022 13:03 - 1 minute - 2.45 MBWelcome to Video Marketing Secrets | Simple Strategies for Outrageous ROIs, a podcast by The Draw Shop. To help you convert more leads into customers, we have in-depth discussions with video marketing experts and professionals. We discuss the most creative and cutting-edge video marketing strategies out there. Subscribe to Video Marketing Secrets today!
Attracting New Business Through Podcasting with Kristin Molenaar - Backstage Business #72
April 20, 2021 09:00 - 1 day - 47.7 MBLearn how to leverage being a guest on podcasts to attract new business.
Driving Extreme Revenue Growth with Chris Out - Backstage Business #71
April 13, 2021 09:00 - 1 day - 40 MBDriving growth in your business through a tailored marketing strategy.
Bringing Back The Handwritten Note with David Wachs - Backstage Business #70
April 06, 2021 09:00 - 1 day - 64 MBLearn how to stand out from the crowd with scalable handwritten notes.
Getting New Leads without Using Paid Media with Dan Englander - Backstage Business #69
March 30, 2021 09:00 - 1 day - 53.7 MBLearn how to stand out from the crowd in your outreach, the importance of being creative in your marketing, and how to create eye-catching emails.
Diversified Lead Generation with Doug Morneau – Backstage Business #68
March 16, 2021 09:00 - 1 day - 47.4 MBLearn how to generate and OWN your leads in a way that provides more stability for your business.
Clever Marketing and That Company with Ken Knorr – Backstage Business #67
March 09, 2021 10:00 - 1 day - 54.7 MBMarketing insight and ideas from the creator of That Company.
Search Engine Visibility with Chris Dickey – Backstage Business #66
March 02, 2021 10:00 - 1 day - 54.3 MBUnderstanding your brand footprint and showing up where you need to be.
BONUS EPISODE: Building an Impactful Web Presence with Ray van Hilst
February 25, 2021 10:00 - 1 day - 49.3 MBWhat does your website need in order to succeed?
Making What You Sell Seem Irresistible By Increasing The Perceived Value - Backstage Business #65
February 23, 2021 10:00 - 18 hours - 26.2 MBLearn how to make your product or service catch the eye of your potential customer.
BONUS EPISODE: Game-Changing Market Research with Sarah Weise
February 18, 2021 10:00 - 1 day - 57.7 MBLearn how to get started using market research to improve your services.
Leverage Government Contracts in Your Small Business with Karwanna Dyson - Backstage Business #64
February 16, 2021 10:00 - 1 day - 54 MBLearn how to grow your small business into a consistent and sustainable empire using government contracts.
BONUS EPISODE: Mindful Investing and Personal Transformation with Charlie Hartwell
February 11, 2021 10:00 - 1 day - 47.4 MBUsing your gifts to support what is most meaningful to you.
No More Complaining About Leads - Backstage Business #63
February 09, 2021 10:00 - 16 hours - 22.6 MBNurturing and bringing in more consistent clients.
BONUS EPISODE: Five Key Practices to Implement into Your Business with Ryan Friedman
February 04, 2021 10:00 - 1 day - 61.4 MBLearn how awareness advertising can contribute to growth and how to approach your marketing efforts.
Stop Losing Deals! - Backstage Business #62
February 02, 2021 10:00 - 1 day - 40.4 MBLearn how to utilize proposals in your business so you can close more deals.
BONUS EPISODE: The Future of Healthcare with Shane Foss
January 28, 2021 10:00 - 1 day - 37.7 MBLearn about what you should be considering when deciding on an insurance plan for yourself, your family or your employees.
Marketing and Relationship Management with Aaron Zack - Backstage Business #61
January 26, 2021 10:00 - 1 day - 34.6 MBGain great tips and insight on starting and running a marketing agency.
Solving the Big Problems in Business - Backstage Business #60
January 19, 2021 10:00 - 17 hours - 23.9 MBLearn how to solve problems before they happen.
Our Process For Determining Roles And Responsibilities Of The Team - Backstage Business #59
January 12, 2021 10:00 - 1 day - 34.2 MBHow to define team roles and responsibilities to eliminate confusion and achieve more success.
BONUS EPISODE: Continued Education and Career Shifts with Grant Aldrich
January 07, 2021 10:00 - 1 day - 47.9 MBNavigating into a life and career of meaning and fulfillment.
Adding Recurring Revenue to Your Business – Backstage Business #58
January 05, 2021 10:00 - 15 hours - 21 MBAmazing ideas you can implement right now.
Take Your Email List to the Next Level - Backstage Business #57
December 29, 2020 10:00 - 1 day - 38.7 MBSimple yet powerful ways to get more engagement with your email list.
Going Bold on Branding with Suz Chadwick – Backstage Business #56
December 22, 2020 10:00 - 1 day - 46.8 MBBuilding a bold brand and a profitable business without the burnout.
My Favorite Needle Moving Tools - Backstage Business #55
December 15, 2020 10:00 - 1 day - 56 MBKey tools to help improve your business.
Your 2021 Comeback - Backstage Business #54
December 08, 2020 10:00 - 1 day - 39.8 MBHow to set yourself up for extraordinary success in the coming year.
Getting a Return on Your Investment by Focusing on Intention with Eric Dunavant - Backstage Business #53
December 01, 2020 10:00 - 1 day - 59.7 MBLearn how to accelerate your business growth by focusing on your intention instead of your investment.
Two Powerful Strategies to Nail Down The Voice of Your Brand - Backstage Business #52
November 24, 2020 10:00 - 23 hours - 53.3 MBLearn how to craft your unique brand voice, grab the attention of your target audience, and turn that audience into sales.
What I’ve Learned (and Keep Learning) About Being A Better Leader - Backstage Business #51
November 17, 2020 17:00 - 1 day - 46.1 MBLearn how to improve your leadership skills for the betterment of your entire team.
Catapult Your Success by Setting Personal and Professional Boundaries - Backstage Business #50
November 10, 2020 10:00 - 1 day - 51.9 MBCreating strategies to protect what is most important to you and implementing clear boundaries.
BONUS EPISODE: Turning Your Money Into Meaning with Kiné Corder
November 05, 2020 11:00 - 2 days - 73.2 MBLearn how to find meaning and fulfilment in your life.
Are You Guilty of Micromanaging? - Backstage Business #49
November 03, 2020 10:00 - 19 hours - 27.6 MBHow to refocus yourself and recharge your team.
BONUS EPISODE: Creating Copy Consciously with Jennifer Hudye
October 29, 2020 09:00 - 1 day - 46.1 MBLearn how to create engaging and inspiring copy without coming across as pushy or aggressive.