Backlight : The Video & Digital Marketing Podcast
22 episodes - English - Latest episode: over 6 years ago -Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers.
Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience reach.
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Episodes
21 City Filming Permissions & Planning - With Sindy Campbell of Film Birmingham
August 07, 2017 12:58 - 18 minutes - 17 MBIn this episode we speak with Film Birmingham about all things planning and permissions to film on the streets of a busy city. Whether you’re a student working on your final dissertation film, a corporate video producer, a prime time TV show or even Steven Spielberg - if you want to film on the streets of a busy city you’ll need to get the relevant filming permissions and planning in place to do so. MORE INFORMATION: For more information on this episode, and to view accompanying im...
20 Mobile Game & App Development - With Michael Price (Game Designer)
August 07, 2017 12:54 - 41 minutes - 38.8 MBIn this episode we are joined by mobile game designer Michael Price to discuss how he designed, developed and launched his own mobile game app 'Trawler Trouble'. Michael, by trade, is actually an animator and sculptor who has worked with acclaimed studios; Aardman Animations, Mackinnon & Saunders and Yamination Studios, producing commercials and TV shows for a range of clients including Disney and the BBC. Michael’s latest venture sees him releasing the rather addictive fish-based mobile...
19 Live Video Streaming - With Jake Ward of Groovy Gecko
July 20, 2017 13:45 - 22 minutes - 21.3 MBIn this episode I’m joined by Jake Ward, who is a streaming media specialist at Groovy Gecko. Groovy Gecko are experts in live video streaming. They have been helping people to stream video and audio on the internet since 1999. Whether live or on demand, self-served or fully managed, Groovy Gecko deliver streaming video into all kinds of devices through many different platforms from social media to corporate websites. MORE INFORMATION For more information on this episode, and to vi...
18 Broadcast & Media Recruitment - With Deborah Cross of Christy Media Solutions
July 20, 2017 13:43 - 12 minutes - 11.9 MBIn this episode we speak with Deborah Cross, a highly experienced recruiter and consultant at Christy Media Solutions, who provide tailored recruitment solutions across all aspects of broadcasting and media content distribution. Specialised recruitment agencies act as go between for the employer and employee, ensuring that the right person gets to the right job. Nowhere is this more helpful than in the media industry, where skills and experience can be so wide ranging, and the competition ...
17 Royalty Free Music & Music Licensing - With Anthony McTiffen of AKM Music
July 20, 2017 13:40 - 11 minutes - 10.6 MBIn this episode we talk all things 'royalty free' with Anthony McTiffen, the Managing Director of AKM Music, who offer a great music library with simple, no-hassle, royalty free music licensing. MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/17-royalty-free-music-licensing-anthony-mctiffen-akm-music/ You can find out more about AKM Music at https://www.ak...
16 Creative Skillset & Hiive - With Simon Barros of Hiive
July 20, 2017 13:29 - 8 minutes - 8.12 MBIn this episode we are joined by Simon Barros who is the coordinator at Hiive, which is a professional network for creative people set up by Creative Skillset. Creative Skillset is a UK wide strategic skills body working with the UK’s screen based creative industries to develop skills and talent from classroom through to boardroom. MORE INFORMATION For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyprod...
15 Film & TV Directing, and Directors UK - With Laura Adams of Directors UK
July 20, 2017 13:26 - 21 minutes - 20.1 MBIn this episode we are joined by Laura Adams, Head of Member Services at Directors UK. Directors are the creative leaders, responsible for steering productions with increasingly pressured schedules and budgets whilst embracing new working practices and technology. Directors UK is the professional association of directors working with the moving image in the UK. It is both a payment collecting society and a campaigning body alongside offering training and career development for its 6,000 ...
14 Special Effects - With Mike Kelt of Artem
July 20, 2017 13:23 - 19 minutes - 18.4 MBIn this episode we are joined by Mike Kelt of physical special effects company, Artem. Artem is a creative company based in London and Glasgow who provide physical special effects and creative solutions for film, TV, commercials, events and exhibitions. They specialise in a number of disciplines including pyrotechnics, floor effects, prosthetics, animatronics and puppets, special costumes, high end model making, mechanical rigs and liquids. MORE INFORMATION For more information on ...
13 - VR & 360 Video - With Alx Klive of 360 Designs
March 28, 2017 15:47 - 22 minutes - 21 MBIn this episode we discuss 360-degree video; an immersive type of video recording where the view in every direction is recorded at the same time, filmed using an omnidirectional camera or a collection of cameras. Our guest, Alx Klive, formed 360 Designs in 2015; a company that produces, sells and rents professional tools for 360 video and virtual reality, whilst also producing a host of live 360 video productions. MORE INFORMATION: For more information on this episode, and to view ...
12 Media CV and Job Interview Tips - With Maddie Turner of Christy Media Solutions
March 28, 2017 15:43 - 9 minutes - 9.42 MBIn this episode we discuss Media CV and Job Interview Tips, exploring how to make yourself more appealing in this ever evolving jobs market. Maddie Turner is a consultant at Christy Media Solutions, who provide tailored recruitment solutions across all aspects of broadcasting and media content distribution. MORE INFORMATION: For more information on this episode, and to view accompanying images and videos, visit the episode web page at: https://www.slinkyproductions.co.uk/backlight/12...
11 Time-Lapse Filming - With Dan East of Site-Eye
March 28, 2017 15:41 - 14 minutes - 13.6 MBIn this episode we discuss time-lapse filming; a technique where fixed camera rigs capture activity frame-by-frame, over a period anywhere from a few hours through to several years! Our guest in this episode is Dan East, who is a Business Development and Account Management for Site-Eye Time Lapse. Site-Eye are one of the most experienced time lapse film production companies in the UK, with over 300 cameras currently in the field working on over 100 projects in 3 continents. MORE IN...
10 Film Festivals - With David Martinez of Raindance Film Festival
March 28, 2017 15:38 - 11 minutes - 11.2 MBIn this episode we discuss the role of the Film Festival, why they’re so important for independent filmmakers, and how you can get yourself on the shortlist to win an Oscar! David Martinez is a Producer at London’s Raindance Film Festival, and a promoter of Mexican and Latin Cinema in the UK. His previous experience includes working as a Guest Film Programmer at Glastonbury Festival for Latin America, and participating in the Santa Barbara International Film Festival. Raindance showcases...
09 TV Presenting & Interviewing - With Alison Hammond - TV Presenter with ITV's This Morning and Strictly Come Dancing Star
March 28, 2017 15:34 - 12 minutes - 11.9 MBIn this episode we explore the art of Television Presenting and Interviewing with ITV and Strictly Come Dancing Star, Alison Hammond. Alison is well known for her friendly and bubbly presenting style on the TV show ‘This Morning’, disarming her A-list guests with charm and a winning smile. The list of her celebrity encounters stretches into the hundreds; with George Clooney, Will Smith and Hugh Jackman being just a few to experience her trademark interview technique. MORE INFORMATI...
08 Writing For Film & TV - With William Gallagher (Doctor Who Writer and Writers' Guild of Great Britain)
March 28, 2017 15:31 - 27 minutes - 25.2 MBOur guest, British writer and journalist William Gallagher, has seen his work published across a variety of mediums, from stage and radio to publications such as The Independent and the Radio Times. Some of his most notable work includes working alongside Colin Baker, when writing for the Doctor Who radio play series. William is also the Chair of the West Midlands Region of The Writer’s Guild of Great Britain; a trade union which represents professional writers across the media industrie...
07 Production Management For Television - With Hilary Weston Jones
January 15, 2017 22:05 - 34 minutes - 32.2 MBIn this episode we take an insightful look at the vital role of the Production Manager, a role in TV and film production that's literally at the heart of everything that goes on. As well as looking at the logistical and creative aspects of the role, we take a look at the art of negotiation with our guest, and also tips on keeping your cool when just about everything is going wrong! Hilary Weston Jones is a well-respected name in Production Management in the UK, with over 24 years as a Te...
06 Stop Motion Animation - With Drew Roper from Yamination Studios
January 05, 2017 12:58 - 31 minutes - 29.6 MBIn this episode we talk to a stop-motion animator who gives us an insight into his world... frame.... by.... frame.... including the perils of mixing 2D and stop-motion animation together. We take a look at why stop-motion is cheaper than you think to produce, and even tips on how to do it yourself. Here's a clue.... you have to be patient! We also learn what beeswax is used for, and what it was like working with a trippy biscuit boy called Barry. Drew Roper founded Yamination Studios ...
05 Music Sync Licensing For Film, TV & Video - With Patrick Cloherty of Sentric Music Publishing
January 05, 2017 12:56 - 30 minutes - 28.5 MBIn this episode we discuss music sync licensing – which is behind all of those cool new tracks you often hear in movies and on TV. We take a look at how to be ahead of the curve when licensing fresh music, and why it can be like herding cats when trying to clear the rights to some music – not forgetting that time when a missing guy living in his mom's basement almost stopped a $1m Kanye West sync deal happening! Sentric Music, formed in 2006, is an independent music publisher and home to...
04 Online Music Distribution & Promotion - With Matt Parsons of Ditto Music
January 05, 2017 12:52 - 26 minutes - 24.8 MBIn this episode we take a look at what the film and video industry can learn from the online music publishing industry, what social currency is and how you can exploit it, and also why this weeks guest, Matt Parsons, thinks that “music is worthless” - yes, that's a direct quote from somebody who works in the music industry – I'm intrigued! Back in 2005, Matt Parsons with his brother Lee founded Ditto Music, an online music distribution service that gained widespread recognition in 2007 by ...
03 Social Media & Viral Video - With David Glenwright of JC Social Media
January 05, 2017 12:49 - 26 minutes - 24.4 MBIn this episode we take a look at social media and the viral video phenomenon. We find out what makes a great viral video and how to compete against all of those dancing cat videos online. We look into the psychology of social sharing, and why it's so important for your content to engage a strong emotional response, and we also discuss tips on how to ride the viral wave without falling off. JC Social Media are one of the UK's largest dedicated social media agencies who specialise in cr...
02 Video PPV & PPC Search Advertising (Google AdWords, YouTube & Facebook Video) - With Gez McGuire of MCG Digital Media
January 05, 2017 12:46 - 28 minutes - 26.6 MBIn this episode we take a look at online pay-per-click and pay-per-view advertising – so that's search and display advertising on platforms like Google AdWords, YouTube and Facebook video – and how these platforms have revolutionised the online advertising market by turning it on it's head through the power of direct targetted engagement. We cut through all the jargon with our guest, and chat through the key metrics that are important for you to understand – and we take a look at what the ...
01 Voice-over & Character Voices - With Voice Artist Marc Silk (Scooby-Doo, Johnny Bravo, Star Wars, Bob The Builder, Danger Mouse and more...)
January 05, 2017 12:30 - 49 minutes - 45.7 MBIn this episode we get a great insight into the work of a prolific character voice artist, and discover what actually goes into creating a great character voice. Our guest also talks about performing an A-list cartoon character live on TV to the world, and how he dealt with it when it all went a bit pear shaped – dealing with it live on-air in character of course. We also look at the art of the voiceover, and why it's never a good idea to cram too many words into your script. Marc Silk...
Promo Trailer
January 01, 2017 17:00 - 2 minutes - 2.76 MBShort Promo Trailer for the first 7 episodes of Backlight. Backlight is a podcast for marketing people, video and film producers, and anyone who has an interest in applying media and digital marketing techniques to their own businesses or careers. Each episode brings you a one-to-one interview with an industry expert from a variety of media, marketing and video production topics - to help you explore how to enrich your video content, and how to maximise distribution channels and audience...