Episode 6
Back by Popular Demand with Dennis Camlek
English - March 27, 2021 05:30 - 1 hour - 51.5 MB - ★★★★★ - 18 ratingsArts TV & Film media marketing film pop culture entertainment television streaming business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It’s a fascinating time in media. Fragmentation fuels consumer choice and marketers are left navigating a rapidly changing landscape. Data and technology enable consumer targeting in ways we’ve never seen before. Media heavyweights and former colleagues Howard Shimmel and Michael Strober enter the ring to discuss the television marketplace, the importance of Addressable and why marketers are embracing it to drive deeper engagements with consumers.
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