B2C Lead Generation
126 episodes - English - Latest episode: 4 months ago - ★★★★ - 3 ratingsWelcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market.
The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.
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Episodes
119 - Predictions for 2024
December 30, 2023 12:02 - 47 minutes - 44.2 MB2023 has been a wild time in marketing, especially lead generation. In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.
118 - Using AI to Boost Lead Value
November 22, 2023 10:11 - 18 minutes - 13.9 MBIn this episode we look at practical applications of AI within lead gen you could and should be using, right now!
117 - Are Lead Buyers Insane?
November 03, 2023 08:18 - 25 minutes - 23.3 MBIn this podcast we look at why lead buyers may be reluctant to make changes to their process and suggest ways they may be able to get off the hamster wheel to improve results.
116 - How To Identify A Good Lead Gen Agency
November 02, 2023 16:07 - 17 minutes - 13 MBIn this episode we look at lead gen agencies. What are the benefits of working with one and how do you know who to trust and who to avoid?
115 - Quality or Quantity? | The Great Lead Gen Debate
October 13, 2023 07:19 - 22 minutes - 17 MBWhen buying or generating leads you face a choice - quantity or quality? In this podcast we help you decide what’s best for you.
114 - Why Lead Generators Should Build Their Own Brand
October 06, 2023 06:29 - 40 minutes - 31 MBWe speak to Lawrence Howlett from More Demand and explore why lead generators should build their own brand. We look at the benefits and the best practices for doing so.
111 - How The Human Element of Call Centres Increases Sales
September 29, 2023 07:00 - 39 minutes - 30 MBIn this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales?
113 - How The Human Element of Call Centres Increases Sales
September 29, 2023 07:00 - 39 minutes - 30 MBIn this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales?
112 - How To Craft Perfect Lead Gen Messaging
September 22, 2023 05:05 - 18 minutes - 14.1 MBIn this episode we explain how to craft the perfect lead gen messaging, understand your prospects, and appeal to them in brand new ways.
Confessions Of A Lead Generator {Special Episode}
September 15, 2023 06:26 - 28 minutes - 21.2 MBThis week we are joined by an anonymous lead generator who is going to open the kimono on some of the subjects people never speak about… We discuss some of the ways lead sellers "get around" tech, why buyers can never be confident they aren't being deceived, and some of the deepest grievances the sellers have.
110 - Answering Listener’s Questions
September 08, 2023 06:49 - 32 minutes - 24.9 MBThis week, we answer questions put forward by you, the listeners. Having posted out a survey the week before we work through the results and answer your questions in this episode.
109 - Why Brands NEED To Start Buying Leads
September 01, 2023 12:58 - 29 minutes - 22.8 MBIn this episode we’re going to be looking at lead buying through the perspective of brands who haven’t yet started, and explain why lead buying needs to be a key tactic of their overall marketing strategy.
108 - The Perfect Lead Buying Framework
August 11, 2023 07:15 - 33 minutes - 25.7 MBIn this podcast we set out a framework for buying leads, better. Follow these 10 steps to transform your lead buying and massively improve your ROI. The best thing is, we estimate less than 5% of companies buying leads follow all these tactics so there is a huge opportunity to put yourself way ahead of the competition!
107 - Never Forget The Sanctity Of People's Data
July 28, 2023 06:36 - 34 minutes - 26 MBWe look at how important it is for brands to respect and properly manage the data of their consumers, from both a moral and performance-focused sense. We also tell a few stories about sludge, a curious journalist, and a few million names bought on a CD from eBay.
107 - Never Forget The Sanctity Of Data
July 28, 2023 06:36 - 34 minutes - 26 MBWe look at how important it is for brands to respect and properly manage the data of their consumers, from both a moral and performance-focused sense. We also tell a few stories about sludge, a curious journalist, and a few million names bought on a CD from eBay.
106 - Contact Centre Tech: Empowering or Endangering Your Data?
July 21, 2023 06:08 - 52 minutes - 39.9 MBWe dive deep into the tech used by contract centres. How can it be used to transform your lead buying and sales? What does the future of the model look like with AI? Why does agents needing a glass of water have such a huge impact?! We dissect absolutely everything you need to know about contact centres, the tech used, and how to ensure you get the best possible results.
105 - It’s not the size of your CRM that counts…
July 14, 2023 06:23 - 20 minutes - 15.3 MBWe're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out
104 - Brand Pages: Mastering High-Converting Landing Pages
July 07, 2023 06:50 - 47 minutes - 35.5 MBIn this podcast Oliver Kenyon from ConversionWise returns to the show to help you master high-converting landing pages. This show is packed full of tips and tactics to increase conversion rates on your landing pages.
103 - Demystifying Lead Buying: A Foundational Guide To Buying Leads
June 23, 2023 06:40 - 22 minutes - 17 MBIn the podcast we work through the foundations of buying leads and set out everything you need to know to build a strong lead buying process. Whether you are brand new to buying leads and want to hit the ground running or you simply want to revisit your own process and look for improvements, this podcast is for you. #leadgeneration #leadgenerationmarketingtips #leadgenerationmarketing #leadbuying #leadmanagement #leadmanagementsystem #leaddistribution #leaddistributionsystem #leaddistributio...
102 - The 3 Biggest Problems Lead Buyers Face
June 09, 2023 07:25 - 21 minutes - 16.7 MBFrom poor lead quality to the chaotic nature of data, we dive into practical solutions to help listeners overcome their biggest problems when buying leads.
101 - How Will AI Impact Lead Generation?
May 26, 2023 08:18 - 25 minutes - 19.4 MBJoin us as we explore the transformative power of AI in lead generation. We share our journey, starting with our early recognition of AI's potential. We discuss AI bots, their ability to engage with visitors and provide real-time assistance. We delve into the future implications of AI as a personal assistant, influencing search results and consumer decisions. Don't miss this glimpse into the future of lead generation.
100 - The 5 Most Important Ideas In 100 Episodes
May 19, 2023 07:30 - 33 minutes - 25.2 MBJoin us for this milestone as we celebrate our 100th episode! In this retrospective, we delve into the dynamic world of industry leaders, exploring the most impactful and influential ideas that have surfaced throughout our podcasts. Journey with us as we analyze and dissect the five key concepts that have shaped our understanding and inspired change in today's ever-evolving landscape. Get ready for an insightful exploration of the most significant ideas to emerge from our remarkable guest di...
99 - What can we expect from Lead Generation World London 2023?
April 06, 2023 07:22 - 33 minutes - 30.9 MBIn this episode we look to Lead Gen World London, giving you tips to get the most from the conference and offering all listeners an exclusive discount.
98 - How to identify where your sales are coming from (and make more of them)
March 31, 2023 07:30 - 22 minutes - 17 MBIn this episode we set out best practices and tactics to identify the exact adverts, pages and sources that are leading to sales.
97 - 5 Lead Management Strategies To Beat the Competition
March 24, 2023 08:30 - 32 minutes - 24.6 MBIn this podcast we set out 5 Lead Management strategies Lead Buyers can use to build better relationships with the best Lead Sellers, get access to the very best leads, and make more sales.
96 - Lead Generation: Is It Time To Change The Narrative?
March 17, 2023 08:15 - 38 minutes - 29.4 MBWe're joined by Callum Dudley from Neo Media World who tells us why "lead generation" as a term is outdated and comes with negative connotations. We discuss why this has happened and how we can change the narrative.
95 - Tactics To Squeeze The Value From Every Lead
March 03, 2023 07:06 - 28 minutes - 21.5 MBWe give you tactics and ideas to get the best possible return on your lead spend and set out ways to make incremental improvements to the whole lead buying process.
94 - Believe The Partner Hype
February 24, 2023 08:20 - 29 minutes - 27 MBIn this special episode we introduce Partner Hype - A new transparent, open and secure place for lead buyers and lead sellers to meet.
93 - 9 Lead Distribution Strategies You Should Be Using In 2023
February 10, 2023 08:24 - 24 minutes - 18.5 MBWe set out 9 Lead Distribution Strategies you can use to reduce your costs, increase your conversion rates and get more sales.
92 - Why Lead Buyers Need To Think More Professionally
February 03, 2023 08:00 - 43 minutes - 80.9 MBFollowing on from his viral chat with Gary Vaynerchuk, CMO, Lead Buyer and Forbes Member Vince Venditti joins us to talk why lead buyers need to act more professionally.
91 - The C Word (Compliance)
January 27, 2023 08:30 - 22 minutes - 21.1 MBWe’re joined by marketing law expert Janine Paterson who talks us through the legal advice she gives her clients to stop them falling foul of the ICO and ASA.
90 - This One Safeguard Could Prevent Huge Fines
January 20, 2023 07:56 - 23 minutes - 17.6 MBLead buyers are in a vulnerable position if they are unclear on how leads are being generated. We talk through safeguards you can put in place to ensure you remove the risk of big fines or damage to your brand.
89 - Is 2023 the year of the Lead Buyer?
January 13, 2023 07:50 - 18 minutes - 14.4 MBIn the first episode of Season 3 we discuss the idea that lead buying as a role will become more important than ever. We also set out a clear plan lead buyers can follow to level up their performance in 2023.
88 - What Can We Expect In 2023?
December 16, 2022 07:27 - 36 minutes - 28.1 MBIn the final episode of the year we look back at out our predictions for 2022, assess how accurate we were, and make some predictions for lead gen in 2023.
87 - Go Big, Go Niche or Go Home
December 09, 2022 07:33 - 31 minutes - 58.4 MBWe look at lead gen strategy and the importance of building strong brands in smaller niches as ad costs rise.
86 - Why Are My Leads Bad Quality?
December 02, 2022 09:50 - 24 minutes - 46.1 MBIn this episode we try and look at why lead buyers may be facing bad quality leads and what they can do to solve that problem.
85 - Lead Buying During A Recession
November 25, 2022 08:14 - 22 minutes - 41.4 MBThis week we look at what will happen to lead buying as we head into recession. We give you some strategies to ensure you come through the downturn with an upturn in your own performance.
84 - Make Your Sales Operations More Effective
November 18, 2022 10:44 - 56 minutes - 106 MBGuest Bill Rice gives some fantastic tips and ideas to make your Sales Operations more effective and get you better results.
83 - What Should You Be Automating?
November 11, 2022 07:31 - 19 minutes - 36 MBThis week we look at automation and unpack everything lead buyers and lead sellers should be automating to free up valuable time for building relationships.
82 - You Need Fewer Leads
November 04, 2022 11:40 - 31 minutes - 57.9 MBWait, what?! Fewer leads? In this podcast we unpack how removing the garage from your lead gen process can actually unlock performance. Get more sales from fewer leads.
81 - Multi-sell | Multi-problems or a better solution?
October 21, 2022 07:21 - 42 minutes - 78.5 MBThis week we invite Michael Ferree from Lead Generation World to help us answer the question - does multi-sell invite more problems? Or is a better solution to existing problems?
80 - Brands Need To Become Lead Generators
October 14, 2022 07:05 - 16 minutes - 30.3 MBIn the second in our two-parter we look at the idea brands need to do their own lead generation. We explain how and why, and also look at what this means for lead generators. Spoiler: it's not bad news!
79 - Lead Generators Need To Become Brands
October 07, 2022 06:45 - 21 minutes - 39.2 MBThe first in a two-parter. We devote a whole podcast to a phrase we’ve repeated throughout the show - Lead Generators Need To Become Brands. We explain why this is the case… and how they do it!
78 - Speed to lead... isn’t the only way
September 16, 2022 07:02 - 26 minutes - 49.8 MBWe look into an absolute truth of lead generation - speed is king. But are there any exceptions? When is being slower actually better? When is there an alternative?
77 - Lead Distribution | What, How, Why?
September 02, 2022 06:43 - 30 minutes - 56.9 MBThis week we focus on lead distribution. We cover the basics - What is it? How do you optimise it? Why is it so important? We then jump into automating the complicated sh*t.
76 - Lead Gen For Extreme High Ticket
August 26, 2022 07:22 - 51 minutes - 95 MBWe talk to Alfredo Bloy-Dawson to have a look at what it takes to run lead gen on extreme high ticket items... like Spanish mansions.
75 - Deduplication | It Is What It Is... Except When It Isn't
August 18, 2022 06:57 - 17 minutes - 31.8 MBThis week we look at deduplication. We cover the basics, explaining the importance of what it is and how you benefit from it. We then look at the exceptions and nuances you need to consider.
74 - The Dirty Secrets of Ad Fraud
August 12, 2022 06:30 - 40 minutes - 74.6 MBThis week we speak to Rich Khan from Anura and have a look at the dirty side of the industry. We examine why fraudsters are constantly evolving and why anyone buying leads needs to be agile to catch new threats.
73 - Verification Is a Necessity, Not a Luxury
August 05, 2022 07:03 - 21 minutes - 40.5 MBThis week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...
72 - Lead Generation | Is it a buyer's or a seller's market?
July 22, 2022 06:59 - 18 minutes - 34.3 MBWe ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position?