38 - How to employ situational awareness as a go-to-market leader
B2B SaaS Marketing Snacks
English - March 14, 2022 22:20 - 9 minutes - 8.54 MB - ★★★★★ - 11 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 37 - What demand generation channels should you start with?
Next Episode: 39 - When you should(n't) start channel partnerships
In today’s episode, Stijn discusses situational awareness as it relates to your go-to-market strategy. In other words, understanding your business’ stage in the T2D3 journey, as well as your market maturity, and how it affects your budget, pricing, and a number of other important factors in your GTM.
Inside we provide examples, tactical advice, and stijn’s philosophy behind the framework.