23 - Product led growth vs. sales led growth
B2B SaaS Marketing Snacks
English - July 26, 2021 15:52 - 17 minutes - 16.1 MB - ★★★★★ - 11 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 22 - How to get your most important piece of content
Next Episode: 24 - Pricing and packaging your SaaS offering (Part 1)
In today’s episode, Mike and Stijn discuss product led growth and sales led growth through an illustrative metaphor of hunting vs. gathering.
If huge, high monetary value accounts are elephants (high ARPU), then the executive or relationship driven sales teams are the expert hunters. If low value, but plentiful accounts are berries and low hanging fruit (low ARPU), then the teams that build content and the inbound apparatus are gatherers.
What’s the right go-to-market? How these different strategies of growing your company work and why they work, grievances we often see, and more inside.
Link to transcript and hunting vs. gathering graphic: Transcript and Graphic