15 - How do you position yourself within a niche?

To further nail down your niche, think of your positioning. Can you proclaim a unique value proposition you're confident only you can deliver on? If not, it might be worth revisiting your SOM filters. In cases where your offering is similar to that of competitors, positioning on a couple of vectors you're better at can help you arrive at that unique value proposition. A guarantee based on speed and safety if you can't compete on price and completeness, for example.