![B2B Marketing Exchange artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts113/v4/2a/49/6e/2a496ea7-4017-f535-b5cc-227761972d9f/mza_4341013061156049104.jpg/100x100bb.jpg)
Finding Your ABM Tribe
B2B Marketing Exchange
English - May 03, 2023 09:00 - 26 minutes - 60.5 MB - ★★★★★ - 5 ratingsMarketing Business b2b marketing content abm demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under five distinct “tribes,” each with their own approach, challenges and successes.
In this episode, we listen in on a recent session presented at B2BMX by Matt Steffen, Senior Analyst at Forrester, as he explored these ABM tribes and shared research-backed suggestions for improving ABM programs.
Other key takeaways include:
How ABM deployment types impact particular customer interactions;What custom ABM training programs should look like and why they are important; andIndustry data highlighting what’s working and what’s not.RELATED LINKS
Learn more about Matt here!Check out Forrester’s 2022 Global State of ABM study.It’s never too early to save your seat for B2BSMX 2023 in Boston! Register before May 25, 2023 to save over $1,000 of your pass!