Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer w/ Laura Ramos
B2B Marketing Exchange
English - November 06, 2019 14:00 - 34 minutes - 79.3 MB - ★★★★★ - 5 ratingsMarketing Business b2b marketing content abm demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Expanding Your Expertise and Influence w/ Pam Didner
Buyers today are self-educated and self-guided. They want tools and insights aligned to where they are in the customer lifecycle, but are B2B brands giving them what they need? Laura Ramos, VP and Principal Analyst at Forrester, delves deep into buyer expectations, and how marketers can embrace empathy to create content and experiences that are:
Human;Helpful; andHandy.But accomplishing the three H's doesn't just require creativity; it requires rethinking the way your team thinks and operates.