907: How Agencies Can Create 50 New Pieces of Content With Very Little Time w/ Drew McLellan
B2B Growth: Your Daily B2B Marketing Podcast
English - March 05, 2019 10:00 - 20 minutes - 14.1 MB - ★★★★★ - 309 ratingsCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode we talk to Drew McLellan, CEO aka "Top Dog" at Agency Management Institute & host of the Build A Better Agency podcast.
The struggle for agencies (and B2B brands) to create more thought leadership content with little time usually ends in 2 undesirable outcomes:
1) You produce content in fits & starts and damage your reputation with your audience.
2) You produce bland content that doesn't add real value or deliver a message your customers couldn't find anywhere else.
Instead of struggling to produce new content year-round, Drew recommends starting with a piece of cornerstone content, then slicing & dicing it to create more than 50 pieces of new content throughout the year.
At AMI, Drews team does this by starting with a research project that creates the foundation for all kinds of content from there: podcast episodes, webinar series, articles for other publications, video series, blog posts, social posts, infographics and lead magnets--just to name a few.
This approach also helps you create content to get featured on other people's channels, like being able to deliver a keynote at an industry conference or being featured as a guest on other podcasts.
Check out Drew's previous episode on the show:
B2B Growth 298: 5 Reasons Agency Owners Should Start a Podcast
https://sweetfishmedia.com/agency-owners-podcast-drew-mclellan/