Additional Info:

1. Understand your client
The starting point for being able to add value to your client
relationships has to be gaining a clear understanding of your
client, their business, and their personal and business goals. It
is also vital to understand what they currently value from their
service relationship with you.

2. Make it clear and easy to do
business with you
At the start of any transaction with a client, you should ensure that
there is complete clarity between both parties with regards to the
scope, delivery and form of the service to be provided. The aim is
to make it as easy as possible for your clients to do business with
you. For many firms there has been a reluctance to provide this
information in the necessary detail.
The core information to be communicated to the client should
include:
• the scope of the core work to be undertaken by the firm;
• the scope of the work to be carried out by the client to enable
the firm to carry out its work;
• the timeframe for the project as a whole and any interim
timelines that need to be achieved including any progress
reporting;
• who will be carrying out the work on the part of the firm and
their contact details;
• what will be the outputs from the work and how it will be
delivered (i.e., documentation and what format it will take -
digital or hard copy);
• the core fee for the work to be done and the basis upon which
any expenses are to be charged;
• how any additional work that is
necessary outside the core work will be
communicated to the client, agreed and
billed.

3. Keep your promises
Meeting deadlines plays a vital role in developing the level of
trust upon which successful relationships so strongly depend.
All too often in an attempt to impress clients or add value to a
relationship, promises are made to clients that are unrealistic and,
as a consequence, expectations are not met.
Avoid agreeing to or imposing unrealistically tight deadlines on
yourself or your team which cannot be met. Seek to do the
reverse, under-promise and over-deliver. This creates a most
positive impression in clients’ minds because it is so rare. It gives a
real opportunity to add value and impress.
Where you know you cannot satisfy a commitment you have
made to a client for whatever reason, flag it up to them as soon as
possible. Don’t delay and always offer a revised solution.

4. Be proactive
When you contact your client about matters that concern them
that are outside of the routine transactions you are contracted
to provide, this will be a clear demonstration that you care about
them and their business. It shows you are always looking to
act in their best interests. This has a high propensity to be seen
as adding value to the relationship for many clients. A lack of
proactive advice from their accountants is another primary source
of dissatisfaction highlighted in recent small business surveys.

5. Train your client’s team and your
own team
The firm that seeks opportunities to help their client’s team to
become more skilled in their roles, even in skills that they are
currently engaging you to provide, will again encourage those
clients to view you more as a long-term business partner rather
than merely as a provider of technical expertise.
Source: http://files.mercia-group.co.uk/add_value_to_your_clients_relationships.pdf

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