B2B Craftworks
66 episodes - English - Latest episode: 30 days ago -Fall in love with B2B all over again — and make more money as a freelance or in-house marketing writer.
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Episodes
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
March 20, 2024 16:00 - 34 minutes - 23.9 MBJoin me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow * Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
March 05, 2024 14:00 - 34 minutes - 23.8 MBJoin me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Support the show
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
February 12, 2024 22:00 - 29 minutes - 20 MBJoin me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
February 01, 2024 21:00 - 16 minutes - 11.3 MBEvery quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)! Sign up for STAMP FANS: my.stampfans.com/sarah-greesonbach Sign up to be notified when the free webinars launch: htt...
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
January 26, 2024 16:00 - 6 minutes - 4.47 MBLet's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :). See the original email: https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr Subscribe: https://b2bwritinginstitute.com/ Support the show
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
January 11, 2024 20:00 - 40 minutes - 27.7 MBYou don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out. More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Support the show
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
August 01, 2023 10:00 - 39 minutes - 27.1 MBWhy do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought! More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Maslow's Hierarchy of Needs https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs S...
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
July 25, 2023 01:00 - 25 minutes - 17.8 MBIn this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer. We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to con...
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
July 18, 2023 18:00 - 33 minutes - 23.2 MBLet's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3. More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
July 10, 2023 20:00 - 50 minutes - 34.9 MBLet's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset. The holistic pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit Playing Big by Tara Mohr Inner Mentor Exercise: https://www.taramohr.com/book/inner-mentor-signup/ ...
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
March 21, 2023 09:00 - 47 minutes - 32.8 MBBelinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center. More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
January 27, 2023 20:00 - 33 minutes - 23.3 MBBelinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃). More about Belinda: https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
January 23, 2023 13:00 - 41 minutes - 28.2 MBLet's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!). More about Belinda: https://www.copywritematters.com/ More about B2BWI: https://b2bwritinginstitute.com/ Support the show
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
December 13, 2022 20:00 - 1 hour - 56.7 MBJoin us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better. Read the session notes as we go: https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit# Use the Session Graphic Organizer to do your journaling: https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH9Wb5f_9F...
A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]
November 04, 2022 19:00 - 13 minutes - 9.33 MBToday I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice. Here's the sentence we talk about: "Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up." Writer Paradise: https://b2bwritinginstitute.com Support the show
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
October 27, 2022 19:00 - 20 minutes - 13.8 MBJoin me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. You should be on this list: https://b2bwritinginstitute.com/ B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar B2B Moonshot Machine membership: https://b2bwritinginstitute.podia.com/moonshot-machine Support the show
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
October 27, 2022 19:00 - 20 minutes - 13.8 MBJoin me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B. You should be on this list: https://b2bwritinginstitute.com/ B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar B2B Moonshot Machine membership: https://b2bwritinginstitute.podia.com/moonshot-machine Support the show
A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]
October 08, 2022 01:00 - 13 minutes - 9.54 MBThis week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October. Stay in touch by email https://b2bwritinginstitute.com/join-b2bwi/ Free webinar on writer's block and burnout https://b2bwritinginstitute.podia.com/burnout-writers-block B2B Moonshot Machine (New 6-month option!) https://b2bwritinginstitute.podia.com/moonshot-machine Supp...
No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]
September 30, 2022 15:00 - 19 minutes - 13.7 MBHappy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update! More by email: https://b2bwritinginstitute.com/join-b2bwi/ The Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar The Membership: https://b2bwritinginstitute.podia.com/moonshot-machine Support ...
"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]
September 22, 2022 19:00 - 17 minutes - 12.3 MBLet me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo. Find out more about The B2B Writing Seminar: https://b2bwritinginstitute.podia.com/b2b-writing-seminar Stay in touch via email: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
How to write faster
September 19, 2022 18:00 - 9 minutes - 6.66 MBThree things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works. Get email: Sign up at B2BWI Read this instead of listening: See the email Check out the B2B Writing Seminar: B2B Writing Seminar Support the show
The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]
September 05, 2022 20:00 - 21 minutes - 14.7 MBCelebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to go in, and suggesting we could feel better as we go slow. Thanks for listening. Become a member so we can study this stuff together: https://b2bwritinginstitute.podia.com/moonshot-machine Almost writing seminar season (!!): https://b2bwritinginstitute.podia.com/b2b-writing-seminar Subscribe by email: https...
The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]
September 05, 2022 20:00 - 21 minutes - 14.7 MBCelebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to go in, and suggesting we could feel better as we go slow. Thanks for listening. Become a member so we can study this stuff together: https://b2bwritinginstitute.podia.com/moonshot-machine Almost writing seminar season (!!): https://b2bwritinginstitute.podia.com/b2b-writing-seminar Subscribe by email: https...
The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]
August 29, 2022 18:00 - 16 minutes - 11.1 MBA quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm curious. Thanks for listening. Check out the membership https://b2bwritinginstitute.podia.com/moonshot-machine Check out the seminar https://b2bwritinginstitute.podia.com/b2b-writing-seminar Subscribe by email https://b2bwritinginstitute.com/join-b2bwi/ Support the show
The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]
August 29, 2022 18:00 - 16 minutes - 11.1 MBA quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm curious. Thanks for listening. Check out the membership https://b2bwritinginstitute.podia.com/moonshot-machine Check out the seminar https://b2bwritinginstitute.podia.com/b2b-writing-seminar Subscribe by email https://b2bwritinginstitute.com/join-b2bwi/ Support the show
"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]
August 10, 2022 10:00 - 16 minutes - 11.5 MBShared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket for today! Read Jay's piece here: https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundane Subscribe to Jay's newsletter "Playing Favorites" here: https://jayacunzo.com Subscribe to B2BWI here: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]
August 08, 2022 20:00 - 19 minutes - 13.4 MBHello! In this quick update, I'm talking about my goal for living a leisurely life, a recent webinar to help teachers leave the classroom, about how much time a given writing assignment should take, and my most amazing example of TRUE LEADERSHIP so far (!). Colossal art blog: https://www.thisiscolossal.com/2022/07/pep-carrio-daily-visual-diary/ Subscribe by email: https://b2bwritinginstitute.com/join-b2bwi/ "Exit Ramp" free webinar for teachers: https://b2bwritinginstitute.podia.com/t...
Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]
August 02, 2022 13:00 - 25 minutes - 17.5 MBHey there! Let's talk about... My 4000 weeks update and an update on life without Twitter. Reflections on my "risky" 10 years self-employed. The new structure of B2BWI products. My advice for people who can't seem to make this freelance thing work for them. Links: See the new product structure! (Link) The B2BWI Training Catalog (Google Doc) Support the show
Friday Update July 22, 2022: My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing
July 22, 2022 19:00 - 13 minutes - 9.36 MBWelcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to pool parties, so that's something, right? Some practical ideas about how writing processes enable scale. And the fear new writers have that they might "over-promise and under-deliver." Great ideas: https://b2bwritinginstitute.com/join-b2bwi/ Buy my brain for the day: https://b2bwritinginstitute.podia.com/domi...
My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]
July 22, 2022 19:00 - 13 minutes - 9.36 MBWelcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to pool parties, so that's something, right? Some practical ideas about how writing processes enable scale. And the fear new writers have that they might "over-promise and under-deliver." Great ideas: https://b2bwritinginstitute.com/join-b2bwi/ Buy my brain for the day: https://b2bwritinginstitute.podia.com/domi...
Freelancing With Small Kids Underfoot [Special Q&A]
July 15, 2022 14:00 - 25 minutes - 17.4 MBA special Q&A about growing a business while you grow a family. Warning: I'm a sarcastic mom. Check out the full webinar here: https://b2bwritinginstitute.podia.com/freelancing-kids Support the show
[Special Q&A] Freelancing With Small Kids Underfoot With Sarah Greesonbach
July 15, 2022 14:00 - 25 minutes - 17.4 MBA special Q&A about growing a business while you grow a family. Warning: I'm a sarcastic mom. Check out the full webinar here: https://b2bwritinginstitute.podia.com/freelancing-kids Support the show
Friday Update July 8th, 2022: Shady Sells, Kid-Free Weekend, Taking Off the Sock
July 08, 2022 15:00 - 16 minutes - 11.6 MBHere's a Friday Update about trying to sell a program without being shady, a glorious kid-free weekend, and taking off the Sarah sock. Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]
July 08, 2022 15:00 - 16 minutes - 11.6 MBHere's a Friday Update about trying to sell a program without being shady, a glorious kid-free weekend, and taking off the Sarah sock. Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]
June 24, 2022 14:00 - 24 minutes - 17.2 MBHere's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing. The freelance writing pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit Writing process blog post on B2BWI: https://b2bwritinginstitute.com/b2b-writing-process/ Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
Friday Update June 24, 2022: Vulnerable before it's fixed, self-discovery, a rubric for pricing
June 24, 2022 14:00 - 24 minutes - 17.2 MBHere's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing. The freelance writing pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit Writing process blog post on B2BWI: https://b2bwritinginstitute.com/b2b-writing-process/ Stay in touch by email: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
[New Interview] Sarah on the Qualifications for Becoming a Copywriter and Mindset Hacks for Beginners
June 10, 2022 13:00 - 49 minutes - 34.2 MBChristine Gomolka from The Paid Copywriter Podcast was down for a podcast swap! Here's the interview she hosted where we talked about writing "qualifications" and mindset hacks for new writers. It's so good! Learn more about B2BWI: https://b2bwritinginstitute.com/ Learn more about The Paid Copywriter Podcast: https://www.paidcopywriter.com Support the show
The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]
June 10, 2022 13:00 - 49 minutes - 34.2 MBChristine Gomolka from The Paid Copywriter Podcast was down for a podcast swap! Here's the interview she hosted where we talked about writing "qualifications" and mindset hacks for new writers. It's so good! Learn more about B2BWI: https://b2bwritinginstitute.com/ Learn more about The Paid Copywriter Podcast: https://www.paidcopywriter.com Support the show
My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]
May 27, 2022 17:00 - 7 minutes - 5.23 MBA Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be. Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
Friday Update May 26th, 2022: My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch
May 27, 2022 17:00 - 7 minutes - 5.23 MBA Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be. Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
Friday Update May 20th, 2022: Getting Sick, "Levels" of Writing, and When to Be Passionate
May 20, 2022 16:00 - 11 minutes - 7.69 MBA Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool! Sign up to get Ed Gandia's capacity planner here: https://edgandia.lpages.co/capacity-planner-spreadsheet/ Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]
May 20, 2022 16:00 - 11 minutes - 7.69 MBA Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool! Sign up to get Ed Gandia's capacity planner here: https://edgandia.lpages.co/capacity-planner-spreadsheet/ Sign up to email me questions: https://b2bwritinginstitute.com/join-b2bwi/ Support the show
How to Connect With B2B Writing (With Kristen LaFrance)
May 18, 2022 14:00 - 1 hour - 45.6 MBB2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives. Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience connecting with business, marketing, and content. Learn more about Kristen: https://twitter.com/kdlafrance Get fun memes: https://twitter.com/AwYeahSarah Learn more about B2BWI: https:/...
Welcome Back to B2B Craftworks! The 2022 Update
May 13, 2022 10:00 - 7 minutes - 5.18 MBIt's been a while, and here's an update! List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too? Tell me what you love in podcasts: hello at b2bwritinginstitute.com Subscribe and learn more: https://b2bwritinginstitute.com/ Support the show
Power in Cold Pitching With Bree Weber
May 04, 2021 17:00 - 17 minutes - 12 MBB2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks, Bree Weber shares her experience developing an original approach to ethical cold pitching. Learn more about Bree's ethical cold pitching program: coldpitchcopy.com/email Learn more about B2BWI: https://www.B2BWritingInstitute.com Support the show
Power in Diving In With Emma Siemasko
February 24, 2021 15:00 - 14 minutes - 9.75 MBB2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer. Learn more about Emma's business and freelance coaching: https://storiesby.us/ Listen to Emma's new podcast "Freelance Writing Coach": https://www.freelancewritingcoachpodcast.com/about Learn more about B2BWI: https://www.B2BWritingInstitute.com Support the show
Power in Academia with Chris Collins
January 21, 2021 13:00 - 16 minutes - 11.1 MBB2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting. Learn more about Chris's B2B SaaS copywriting company: https://christophercollins.co/ Learn more about B2BWI: https://www.B2BWritingInstitute.com Support the show
Power in Empathy with Chris Gillespie
January 04, 2021 15:00 - 21 minutes - 14.5 MBB2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie. Learn more about Chris's content team: https://www.fenwick.media/ Learn more about B2BWI: https://www.B2BWritingInstitute.com Support the show
Power in Employment Status with Jesse Butts
October 06, 2020 09:00 - 18 minutes - 12.9 MBChoosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help. https://www.jessebutts.com/ www.b2bwritinginstitute.com Support the show
Power in B2B Writing: Back From Impromptu Hiatus
September 28, 2020 15:00 - 2 minutes - 1.51 MBThank you for your patience as we get back on track for Season 2 in October! Scan the new landing page: www.B2BWritingInstitute.com Weigh in on the B2BWI Community in this short 4-question survey: https://www.surveymonkey.com/r/W278K2L Support the show