Why Content Syndication is (Mostly) a Waste of Time w/ Brett McGrath
B2B Better
English - July 19, 2022 02:00 - 33 minutes - 23.1 MBMarketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice.
We talk about why syndication is (mostly) a waste of time, how to amp up your distribution strategy for quick results, and where one of The Juice's clients (Guru) made the switch to tackle the shifting landscape of B2B content consumption.
You can follow Brett on LinkedIn and Twitter here.
And learn more about The Juice here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call