How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver

B2B Better

English - November 28, 2023 03:00 - 38 minutes - 35 MB
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Previous Episode: How to Use AI for Marketing Strategy, Not Just Execution w/ Meghan Keaney Anderson

Next Episode: Ranking The 3 Major Content Distribution Buckets w/ Justin Simon [PODCAST SWAP]

Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change.

We talk about Modo's approach to content marketing, specifically its play into building a media brand.

Key discussions include:

The intersection of sales and marketing at Modo and the collaborative effort to produce customer-centric content.The effectiveness of video content and podcasts in storytelling and audience engagement.Challenges in measuring content marketing success and aligning with business objectives.Modo's future plans, including a rebranding effort and global expansion, while maintaining its unique position in the energy sector.

Have you thought about launching a podcast for your brand but aren't sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at [email protected] or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell