How to Produce an Owned Event: Tips from SaaSOpen w/ Danielle Messler

B2B Better

English - April 13, 2023 03:44 - 23 minutes - 32.3 MB
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Previous Episode: How to Produce Webinars That Don't Suck w/ Mark Kilens

Next Episode: Q&A on Building a Podcast for Your B2B Company

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath.

She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software.

We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme, and what it means to deliver a 'defining moment'.

This is a must-listen for marketers responsible for putting on owned events for their company - whether it's for 10 people or 1,000.

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I’m developing a packaged service to help B2B brands create, produce and distribute their own podcast in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.

If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at [email protected] or book a time to chat with me using this link:

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Head over here: linkedin.com/in/jasonbradwell