![B2B Better artwork](https://is1-ssl.mzstatic.com/image/thumb/Podcasts124/v4/1a/27/da/1a27da91-ce20-75c5-4063-3cc18ce9261b/mza_18089751789243483332.jpg/100x100bb.jpg)
How to Pivot a Marketing Strategy to Tackle a New ICP w/ Jeremy Moser
B2B Better
English - June 05, 2022 15:00 - 33 minutes - 23 MBMarketing Business marketing b2b business content social copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, I sit down with Jeremy Moser, CEO of uSERP.
We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted its marketing strategy to go after a completely new ICP. Jeremy shares a few early results and breaks down a step-by-step beginner SEO strategy.
Timestamps:
09:20 - Who was Wordable's ICP pre-purchase
11:25 - Who are you targeting today?
13:17 - How was the product marketed pre-acquisition and how have you adapted your marketing to target the new ICP?
17:25 - What channels have driven the biggest uptick in revenue since you acquired Wordable?
19:14 - Can you share a step-by-step approach to building an SEO strategy from scratch?
23:01 - Should you pay for backlinks?
26:50 - What's next for Wordable?
28:37 - What will be the biggest change in how B2B companies market themselves over the next five years?
31:20 - Who should I interview next on B2B Better?
You can follow Jeremy on Twitter and LinkedIn here.
And learn more about Wordable here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call