How to Manage Marketing When Your Company is Acquiring Another w/ Isabelle Papoulias

B2B Better

English - March 03, 2022 03:00 - 36 minutes - 25.3 MB
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Previous Episode: How to Rebrand Your B2B Company w/ Robin Bodicoat

Next Episode: A VCs Perspective on Pre-Seed Marketing w/ Charlie O'Donnell

In this episode, I sit down with Isabelle Papoulias, CMO at Mediafly

She shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on.

This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash.

You can follow Isabelle here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call