Weston Trussell is a video producer and video marketing strategist. His company, Weston Trussell Creative, enables businesses, organizations, and entrepreneurs to leverage the power of video for marketing and communications. The part of B.O.O.S.T.® he addresses during our conversation is Build Your Brand; more specifically, leveraging DIY video to provide your audience with value-added content by sharing tips and strategies. To tap into Weston’s genius, visit his website www.westontrussell.com