Augmentation and Acceleration: AI in Creative Industries, Mark Read, CEO of WPP, Part 2
AWS - Conversations with Leaders
English - May 01, 2024 08:00 - 21 minutes - 19.6 MB - ★★★★★ - 21 ratingsTechnology News Tech News machine learning cloud innovation workplace culture artificial intelligence digital transformation enterprise stem business leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Executing Purpose at Scale with Mark Read, CEO of WPP: Part 1
Next Episode: Hyper-Personalization Using AI-Powered Marketing
In part 2 of this conversation, Tanuja Randery and Mark Read, CEO of WPP, dive deep into the world of generative AI and its profound impact on various industries, including marketing and advertising. They discuss how AI can augment human creativity, the importance of addressing the skills gap, and the ethical considerations surrounding AI deployment. Mark also shares leadership insights, emphasizing values-based decision-making, customer obsession, and the significance of creativity in driving business success.
Resources:
Amazon Bedrock: https://aws.amazon.com/bedrock/
AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/