This week on Crime Wave: Now for something completely different . . . Marketing guru Doug Zarkin goes in depth about his new book, Moving Your Brand out of the Friend Zone, a well-documented dive into how to create lasting consumer relationships. His "thinking human" approach to building brands has delivered a remarkable track record, and Doug has the gift of communicating with insight and great examples.

Connect with Doug on X, IG, and LinkedIn @DougZarkin
Moving Your Brand out of the Friend Zone is available at Amazon.com and via Kindle.

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