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Scott Bales Reveals How His Crowdfunding Book Campaign Works
AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
English - January 24, 2014 20:08 - 31 minutes - 22.1 MB - ★★★★★ - 20 ratingsCareers Business Arts Books author authormba book marketing platforms publishing writers writing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Derek Sivers Talks Publishing Teams and Experimental Business Models
Next Episode: Chris Ducker Shares Book Campaign Insights in Real-Time
Scott Bales is an accomplished technology thought leader specializing in mobile commerce, user experience, and direct-to-consumer campaigns. He's bringing his expertise to bear with an impressive book project, Mobile Ready, which is entirely financed via crowdfunding. Crowdfunding is a tricky world to navigate, especially for authors, and even more so for first-time authors. But Scott's campaign has performed beautifully—it's already past 100% funded and rising. In this chat, Scott and I delve into how he organized his crowdfunding campaign for success, who comprises his independent publishing team, and what else he's learned about the shifting publishing industry through his work on the global stage.