Authority Building Content
38 episodes - English - Latest episode: about 5 years ago -The internet is awash with content. It's hard to know what content you should make and WHY you should make it! Welcome to the Authority Building Content podcast. We'll teach you to make smart choices about the content you and your team create, to build authority for your brand, generate leads for your business, and connect with your audience.
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Episodes
What is a Content Upgrade?
April 12, 2019 06:00 - 7 minutesWhen was the last time you checked your website stats for old pages? If you aren’t checking, you might be missing a veritable goldmine for list building. Today we’re talking about what content upgrades are, how to use them alongside popular content, and get people on your list by giving them more of what they want. Read more…
4 Ways to Repurpose a Video
April 11, 2019 06:00 - 11 minutesVideo takes time, team resources, and money to produce. So you should make sure you’re squeezing every last bit of value out of that video you worked so hard to create! In today’s show, we’re talking about four of our favorite ways to repurpose a video that will take you BEYOND just the video platform and into other areas of social media. Read more…
How to Write a Great Video Script
April 10, 2019 06:00 - 6 minutesWant to write an amazing video script? You have to consider more than just the words to say. In today’s episode, we talk about what a video storyboard is, how to plan one using different shots, and whether or not you should script your episode. If you’ve got a ‘how to’ video in mind for your business, there’s a simple template you can use! Read more…
The Art of the Blog Post with Lisa Baker
April 09, 2019 06:00 - 9 minutesBlog posts have been around for a long time, and you’d think that everyone would have it down to an art by now. But the truth is, they don’t. We have a special guest expert, Lisa Baker, joining us to talk about how blog posts are like sonnets and a sure-fire way to get people to continue reading through the entire thing. Read more…
The Superpowers of Each Multi-Media Content Platform
April 08, 2019 06:00 - 7 minutesEvery multi-media platform has its superpower: blogging, video, podcasting, livestreaming, courses, and books. The trick is to identify your business goals - what you want to achieve - and then decide which superpower you need to succeed. In today’s episode, we’re talking about each of the multi-media platforms and what they excel at. Read more…
Using Livestreams to Support Other Platforms
April 03, 2019 06:00 - 7 minutesLivestreams aren’t just for sales webinars and spouting off random views. In fact, you can make livestreaming one of your most powerful tools for more efficient and effective support across multiple platforms. Think about it: would you rather answer 50 emails answering the same questions or would you prefer holding a livestream with those 50 people and being able to answer follow-up questions immediately? Not to mention, you can make these videos available forever! Learn all about how livestr...
Repurposing Content into Worksheets
April 02, 2019 06:00 - 7 minutesWe love worksheets. So does your audience, especially when you help them systematize information gathering, prioritizing the right things, and making decisions. A simple set of worksheets can take someone from having no idea what to do to being informed and in control of their actions. But how do you know which worksheet to make and why? We’ve got the answer on today’s episode!
Creating a Promotional Calendar
April 01, 2019 06:00 - 7 minutesYou have a content calendar, but that isn’t enough. At least, it’s not enough if you want to see some results and traction from all that content you’re creating! You need a promotional calendar. It can be as simple or complex as you like, but in essence, this little thing will tell you what to do with every piece of content you make - in other words, how you intend to promote it. Even better, having a record of that will help you know if what you’re doing is effective. Read more…
Key Messaging for Different Platforms
March 29, 2019 06:00 - 7 minutesWhat’s good for your blog isn’t good for livestream, and what’s good for livestream isn’t good for YouTube! So how do you figure out what content is appropriate for each platform, and then create it all without running yourself into the ground? It all comes down to knowing what your key messaging is for each platform and the audience who wants it. Read more…
Should You Pivot or Quit a Content Platform?
March 28, 2019 06:00 - 6 minutesIf you’ve been creating content for a while but you aren’t getting the results you want from that platform (like YouTube, podcasting, blogging, etc.), then it’s time to run it through the Pivot or Quit scenarios to see if you should… well, pivot or quit! In this episode, we lay out different scenarios along with their symptoms, and more importantly, how to pivot if you aren’t going to quit. Read more…
Acoustic Treatment for Your Studio
March 27, 2019 06:00 - 7 minutesWant to know why so many podcasters brag about their microphones but still sound like amateurs on their shows? It’s because even the best microphone can sound awful if you haven’t given your studio a solid acoustic treatment. Today, we talk about different acoustic solutions for different budgets that can make even a lower level microphone sound great. Read more…
Turning Your Business Goals into Content Metrics
March 26, 2019 06:00 - 8 minutesWhen you start a podcast, a YouTube channel, a livestream series, or any other kind of multi-media content campaign, you’ll have goals. You might be looking for business growth, you might be looking for the esteem of your peers, or you might be looking for lots of organic search and domain authority. But how will you know whether it’s working? By keeping solid metrics. Today we talk about how to track the different types of metrics for several common goals. Read more…
Multi-Media Content Paths
March 25, 2019 06:00 - 9 minutesWhat the heck is a multi-media content path? To put it simply, it’s when an audience member clicks a call to action in a piece of your content that takes them to another, relevant piece of content, like clicking a video link from a blog post. Why does it matter? It’s a FANTASTIC way to turn audience members into customers or engaged fans! Discover the different content paths and how to use them on today’s episode! Read more…
YouTube Playlists and How to Use Them
March 22, 2019 06:00 - 5 minutesYouTube playlists are second-to-none when it comes to growing your platform and your audience, and chances are, you’re missing the biggest hidden benefit. YouTube treats every new playlist as if you released a new video! More than that, the title of the playlist has the same SEO weight as a regular video title. Find out how to leverage playlists on this episode! Read more…
How to Outline a Book in an Afternoon
March 21, 2019 06:00 - 8 minutesBooks, like courses, bring a lot of authority to your personal brand, but who has the time to create them? Actually, you do. In fact, you might already have everything you need for a solid first draft, and in today’s episode, we’ll walk you through the steps to find the hidden book or course in your existing content. Read more…
5 Ways to Promote a Podcast
March 20, 2019 06:00 - 9 minutesDid you know that social media isn’t the best way to promote your podcast? Did you know email is one of the most effective ways? There are a lot of ways you can get the word out about your podcast, so if you want to know how to get the most results for your time and energy (and maybe even your money!) then don’t miss today’s episode! Read more…
How to Create a Multi-Media Content Calendar
March 19, 2019 06:00 - 8 minutesDo you feel panic when you open up a blank page to create a piece of content? How about when you open a 12-month calendar to create your multi-media content calendar? Yes - it can be overwhelming, but there’s a simple-to-execute thought process that goes into making one that works for you and your audience. We’ll lay it out for you on today’s episode. Read more…
How to Troubleshoot Your Own Tech
March 18, 2019 06:00 - 7 minutesIt’s a universal law that, at some point, your tech is going to rebel. Maybe it’s gremlins, maybe it’s a conspiracy, or maybe it’s just user error, but it’s going to happen. You need a strategy - two strategies, actually - to help you prevent what you can and fix what you can’t. That’s exactly what we have for you in today’s episode. Read more…
The Queen of Repurposing with Gayle Lantz
March 15, 2019 06:00 - 13 minutesToday’s a special day! We have a guest expert, the queen of repurposing, Gayle Lantz. Gayle has created an app, written a book, has speaker handouts and more, but she barely lifted a finger to get that done. How? She looked at the body of written content she’d created over the years and organized it so she could leverage it on multiple platforms. Learn how Gayle did it on this expert episode of the Authority Building Content podcast! Read more…
What Happens After Someone Converts?
March 14, 2019 06:00 - 7 minutesAre you wasting your conversions by not having a strong followup? Conversions are only the first step in getting your audience from passive to engaged to paying customer. Not only do you need to deliver on what you promised in your call to action, but you also need to give them more than they expected. When you do it right, your newly engaged audience members will be more willing to take another, higher risk step toward your offer. Find out how to make that happen on this episode! Read more…
What Conversion Looks Like on Different Platforms
March 13, 2019 16:08 - 8 minutesConversions are what you need to succeed online these days. What is a conversion? It’s when an audience member does what you tell them to in a call to action... and they become something MORE. When you send an email and they click the link to buy your program, they convert from audience member to customer. Beware - not all conversion strategies work on all multi-media platforms. Learn about the different conversion strategies on today’s episode! Read more…
The 3 C's of Great Audio and Video
March 12, 2019 06:00 - 7 minutesContent, Charisma, and Connection (a.k.a. The 3 C’s) are what make your multi-media presence online exceptional. And you only need to do two of the three really well to succeed! Content is what your episode is about and how it’s presented. Charisma, both natural and learned, are what draw people in. Connection is the emotional bond that turns fans and guests into evangelists. Find out how to use content, charisma, and connection to supercharge your content online, from blog posts to video to ...
Speaking Your Audience’s Language
March 11, 2019 06:00 - 1 minuteWhat does it mean to speak the language of your audience? It means you know what phrases they use, what jokes they make, what difficulties they face, and maybe even what they binge-watch on Netflix. Why does it matter? It’s simple: like cliques, audiences have their own way of speaking, and you’ll have a harder time fitting in and building relationships if you don’t speak that language. Today, we talk about how to learn and speak the language of your audience, or your future audience! Read more…
How to Choose What Content to Create First
March 08, 2019 07:00 - 8 minutesVideo, blogging, podcasting, livestreaming, books, and courses: you have big dreams, but which one should you chase first? How do you figure out what’s going to get you closest to those dreams while staying sane? It comes down to a few key considerations: decide which superpower you need to get closest to your most critical goal, determine what resources you have available, and figure out how you can get the most mileage out of your content. Read more…
The Non-Fiction Author’s Secret Weapon
March 07, 2019 07:00 - 7 minutesWhat if I told you that an author could use a podcast to: write their book, promote their book, gather material for their book, increase the dialogue and interest around their book, turn readers into dedicated fans, test ideas for new content, network with influencers to help promote their book, and generate leads to grow the business behind the book? When you stop thinking about a podcast as just something you listen to and start thinking about it as a consistent, content generating and netw...
3 Reasons to Livestream for Your Audience
March 06, 2019 07:00 - 7 minutesA livestream is when you broadcast yourself, in real time, to a platform where there is the expectation people will be watching you do it, and engaging back with you. Facebook, YouTube, Instagram, and Twitter all have some kind of livestream functionality - often with a third party software. People livestream for lots of reasons, from new business generation to educational content delivery but most of them fit into three high-level categories: Audience ConnectionAudience Connection is the big...
Why Podcast Guests Don’t Promote Episodes
March 05, 2019 07:00 - 7 minutesThere are a lot of reasons guests don’t share episodes. Some you can control and some you can’t. Let’s start with what you CAN control. You CAN make sure you provide lots of good quality swipe content like emails, graphics, videos and social media copy. You can tag them in posts, on social media platforms, so it’s easy to click to share. You MUST do really good post-production and mention to them specifically what you think is interesting and insightful about their interview. You can also sen...
What is an Audience Anyway?
March 04, 2019 07:00 - 7 minutesAudience, for our purposes, is an umbrella term for everyone that reads, watches or listens to the content you produce. They might be your podcast subscribers, your blog readers, your followers on youtube, or your fans on social media - but they are REGULAR consumers of your content. Clients and customers can be a part of your audience (or not!) and audience members can BECOME clients and customers - but they are two different things and should be treated differently. In most cases, you’ll wa...
Turn Your Podcast Into a Book
March 01, 2019 07:00 - 6 minutesThere are 5 Steps to using a business podcast as a tool to land more clients, connect with more influencers, grow an audience, generate salable content and – absolutely write an authority-building book. Step 1. Activate your Existing Audience Always start with what you have. Right now that’s your existing audience, and the audience of those who know and like you enough to help out. (First guests, maybe?) A podcast launch is where everything begins – you let your community know what’s going on...
Should You Make an Online Course?
February 28, 2019 07:00 - 7 minutesMost course trainers will tell you that there is a virtually unlimited pool of potential students for your course. This may be technically true in the sense that there are over 7 billion people on the planet who exist and might someday buy a course. But let’s think about things a little more critically. Who will buy from you? How many people realistically 1) are in your target demographic, 2) are at a point in their lives or businesses where they are in the sweet spot between knowing they nee...
5 Reasons Speakers Should Podcast
February 27, 2019 07:00 - 6 minutesPodcasting is a really good way to grow your speaking career. Both having your own show and being a guest on other people's shows can help you stand out from the crowd, hone your message and make the connections you need to enhance your speaking career. How do we know? Well - a good number of our clients ARE speakers. And their podcast helps them grow their businesses. Let's talk about how. One: Perfecting your Delivery Because podcasting is such a consistent, regular event in your life it'...
How to Launch a Podcast
February 26, 2019 07:00 - 7 minutesOne of the first things we talk about with clients is their podcast launch. It can be as simple as you want, or as complex as you have time and resources for - we’ve seen it all! The things you MUST have are: a reason to podcast, an audio recording of your show, a show description, cover art, and a podcast host. The audio recording is simply an edited recording of you and your guest, if you have one. A show description is a quick 100 or so word description of what your show is going to be ab...
Mistakes New YouTubers Make
February 25, 2019 07:00 - 6 minutesThe first, and biggest, problem is not understanding the platform. YouTube’s goal is to keep people on YouTube. And what they deem most important isn’t subscribers; it’s how many minutes people watch videos on their platform. People also tend to try to use ads on their videos too early. It doesn’t make sense to do when you’re only getting a few views for each video. The payout isn’t that good, and you’ll be better off building goodwill with your growing audience. And, no matter how your audi...
What’s So Great About Blogging?
February 22, 2019 07:00 - 8 minutesBlogging and producing written content in a readable, free format in your online spaces can be very valuable. While not everyone enjoys climbing a wall of text, it’s still one of the most powerful forms of communication. There are a couple of different ways you can blog. Your writing can live on your own website, on a content platform like Medium, or on one of your social media accounts that allows for longer form content - Like LinkedIn or Facebook. There are pros and cons to each. Blogging ...
Best Practices for Podcast Show Notes
February 21, 2019 07:00 - 7 minutesThere are 3 main types of show notes - Minimal, Bullet and Blog Style, with plenty of variations each. There is also one format that - as of this recording - works the best with the different podcast player apps. We’ll tell you what it is in a few minutes, because first, we’re going to talk about the TYPES of show notes, starting with the minimalist. Minimal show notes will usually have a short description of the content of the show, links to any resources mentioned, and info about the gues...
The Difference Between Repurposing and Reusing
February 20, 2019 07:00 - 6 minutesYou've probably heard that repurposing content is how you get the most mileage out of everything you create. In fact, we’ve probably said that a couple of times. But do you know the main difference between reusing and repurposing? Is there a chance you're doing it wrong? Reusing Vs. Repurposing But all too often, Re-USING is mistaken for Repurposing - and that isn’t the same thing at all. Reusing content is taking something you have created for one context and using it in another context wit...
4 Reasons to Create Content
February 19, 2019 07:00 - 7 minutesThere are four main purposes for creating content: 1) Audience building and Engagement. 2) Relationship and Network Building, 3) Thought Leadership, and 4) Organic Reach and SEO. Any of these CAN lead to sales, but none of them have to. Audience Building and Engagement This is one of the most common reasons to get into content creation. You make the content, get it into the world, people see it and like it, and join your list or buy your stuff! If you’re starting from scratch, you'll be on th...
Why You'll Love This Podcast
February 07, 2019 19:34 - 5 minutesThe internet is awash with content. It’s hard to know what content you should make, WHY you should make it, and what to do with it once it's made! Welcome to the Authority Building Content podcast. We'll help you make smart choices about content so you can build authority for your brand, generate leads for your business, and connect with your audience. It's a new age of content creation. It's time to be smart and strategic.