Book marketing has been one of the most popular topics on the show. It is also one that many authors struggle to wrap their heads around. In this episode, I talk to Rick Lite from Stress Free Book Marketing. Rick shares the book marketing timeline he uses with his clients. This timeline is broken down into seven steps that we talk about in-depth throughout the interview.


The 7 Steps are:



Before You Begin Writing
As You Begin Writing
While You're Writing
While Your Book is Being Edited
Two Weeks Before Release
Release Date
Post Release


Highlights


02:23 Rick's story



07:39 Success stories



10:29 What is the Ultimate Book Marketing Timeline



13:00 Step 1 & 2



19:08 Social media strategy defined



25:04 Step 3



29:16 Media Kits



32:56 Advanced Reader Copies



38:24 Step 4



41:44 Step 5



45:25 Step 6 & 7



51:20 Author Action Point



54:43 Connect with Rick



Check out the Show Notes page for more resources.