Instagram for Authors with Danielle Wilkinson

Instagram for authors is one topic guests and listeners alike have asked about. So I reached out to Danielle Wilkinson, a marketing specialist and social media strategist. In this episode, Danielle shares how authors need to niche down on Instagram to find their community, some mistakes to avoid, as well as common misconceptions about marketing. She also talks with us about creating an Instagram strategy and creating a content posting plan.

01:59 Danielle's Background

05:00 Best way to grow on Instagram

10:27 Why authors are so reluctant to niche down

13:31 The truth behind follow-for-follow and engagement pods

17:11 Where to find your community

21:06 What is an Instagram strategy

24:48 Choosing your content options

27:21 Instagram Metrics

29:39 Biggest mistakes authors make on Instagram

36:22 Common misconceptions about book marketing

39:02 Qualities of authors with consistent sales

40:20 Author Action Points

43:20 A little about Danielle's coaching business

Get more from the Show Notes.