Getting Local Media Coverage for Your Book
Author Your Dream
English - January 27, 2023 01:23 - 51 minutes - 47.5 MBBooks Arts Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Getting local media coverage for your book can be a great way to increase visibility and sales in your community. By reaching out to local newspapers, radio stations, and television programs, you can pitch your book to journalists and producers and potentially secure interviews or feature articles. This type of coverage can be especially valuable for authors who are self-publishing or have a small publisher, as it can help to build buzz and awareness for your book among your target audience.
In this episode, Kenny talks with Mickie Kennedy, the founder of eReleases. Mickie started his business twenty-four years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing.
Highlights
01:45 Introduction to Mickie Kennedy
04:25 Why authors often shy away from media
07:23 Strategies for reaching out to local media outlets and pitching your book
10:55 Tips for pitching
16:29 Where to find local connections
22:02 Process of Working with eReleases
34:36 Press Release
35:59 One Sheet vs. Press Release
40:15 What is the wire?
46:55 Author Action Point
Local Media Coverage Action Point
Go out and create a list of local contacts. There are probably ten people in your area who would be willing to write about you and cover you on tv and radio. Make a list of those people and reach out to them. Don’t just do it once, but reach out to them quarterly. Try different approaches.
Connect with Mickie