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Have you thought about your book launch strategies?  In this episode, I talk with author and podcast host Christopher Tallon about why this is important to do if you are writing a book.


We also talk about a few strategies that Chris has done. We talk about blogging and podcasting and how what we have learned over the last few years. These tips will help you as an author to start your own show, or help you pitch yourself to podcasts as a way of getting publicity for your book.


Christopher Tallon is a veteran, former middle school teacher, the author of the sci-fi/horror novel Switchers, host of Creative Ops (a podcast for creative people), and makes being bald look awesome.


Highlights

02:22 Chris’ Story


04:00 Defining strategizing


06:00 Strategy 1: Blogging


13:31 Strategy 2: Podcasting


16:59 Mistakes to avoid


25:21 How has all this helped with selling books


28:46 Picking topics for blogs and podcast episodes


40:54 Author Action Point


Author Action Point

Start as soon as you can. If you have an idea that you will be selling a book, start as soon as you can. Start reaching out to people and trying to get on podcasts. Get on social media but don’t just constantly be posting about your book. Think of the future, plan for the future and don’t wait for a week before the release


Connect with Christopher

www.christophertallon.com


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Instagram


Twitter


Resources Mentioned

Creative Ops Podcast


Threads Podcast Life Unfiltered

Twitter Mentions