Authentic Influencer Podcast
173 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 153 ratingsWhen it comes to building a business online, we are surrounded with the idea that the only way to be successful is to hustle our way to the top and bug everyone you know. We are on a mission to prove it doesn't have to be that way. Welcome to the Authentic Influencer Podcast where authenticity is king and profit is a side effect. My name is Brooke Elder. With over 20 years experience in direct sales and digital marketing, I've helped thousands of women learned that being an authentic influencer is the key to success. Join me each week as I bring you new ideas of strategies and tips on how to build a purpose-driven business that is authentic to you.
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Episodes
EP 171 Choosing the Right MLM company
December 21, 2021 12:00 - 22 minutes - 16.2 MBChoosing the Right MLM company “In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.” Zane Gray So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what thin...
EP 169 Building a Personal Brand is easier than you think
December 07, 2021 12:00 - 16 minutes - 12 MBBuilding a Personal Brand is easier than you think “A personal brand is so much more than trying to sell yourself.” Tacie Avedikian In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding. Tacie has always been interested in people and marketing and wanted to help people build their business brand, advertisements and do media buys. When she got into the marketing fie...
EP 168 How to Cold Message People Properly
November 30, 2021 12:00 - 14 minutes - 10.3 MBHow to Cold Message People Properly “Create real relationships rather than just copy and paste and spam people. ” Brooke Elder Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy. After she dissects the message Brooke shows a better way to send messages, because you don't need to be spammy to grow your business. Today she talks about how ...
EP 167 So You Want to Start A Side Hustle
November 23, 2021 12:00 - 30 minutes - 21.1 MBSo You Want to Start A Side Hustle “Find the people who have the lifestyle that you want and really tap into how they think.” Craig Clickner Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they ...
EP 166 Get your Calendar FULL of Booked Parties
November 16, 2021 12:00 - 20 minutes - 14.4 MBGet your Calendar FULL of Booked Parties “ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.” Janet Parks Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people. Janet is super passionate about teaching people to get ...
EP 165 How to Reach out to Influencers to Join Your Team
November 09, 2021 12:00 - 14 minutes - 10.6 MBHow to Reach out to Influencers to Join Your Team “ If you are talking to influencers, you cannot use network marketing language, you need to speak in their language.” Brooke Elder Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media. It’s easy as network marketers to fall into the spammy trap of copy and paste and easy to do whatever our upline is telling us. Instead let's think about t...
EP 164 Overcoming your own expectations to Find Success
November 02, 2021 17:55 - 21 minutes - 15.5 MBOvercoming your own expectations to Find Success “ Everybody should just do what makes them happy, whether your family or whatever thinks otherwise.” Kelly Cable When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a succes...
EP 163 Your Business must change in this ever-changing environment
October 26, 2021 11:00 - 18 minutes - 13 MBYour Business must change in this ever-changing environment “ If you really want to scale and grow beyond your initial reach, you really need to think outside the box . ” Sherell Slaise With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot. Social gatherings and home parties are...
EP 162 How to promote your new business without being spammy
October 19, 2021 11:00 - 15 minutes - 10.8 MBHow to promote your new business without being spammy “No one goes on Social Media to be sold to.” Brooke Elder Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!! When you first starting a network marketing business you are so excited and can’t wait to tell everyone about the amazing products and the great opportunities. If you aren’t careful it is easy...
EP 161 Serving Over Selling to reach a 6 Figure Business
October 12, 2021 11:00 - 19 minutes - 14 MBServing Over Selling to reach a 6 Figure Business “It doesn't matter what you sell, if you're serving first, you'll sell it. ” Heather Burns In Podcast 161 Brooke has a delightful conversation with Heather Burns about one of her passions - serving authentically instead of just pushing a product. Heather has had several successful network marketing businesses and fell in love with the mentoring aspect of the process. She is a life and success coach. She realized there...
EP 160 Overcoming the Anxiety of "Getting Your Name Out There"
October 05, 2021 11:00 - 24 minutes - 17.6 MBOvercoming the Anxiety of "Getting Your Name Out There" “The thing to remember is that your anxiety is always lying to you. ” Stephaine Lora Bearce In Podcast 160 Brooke addresses a topic that is so needed in network marketing, because the biggest thing that she sees people struggle with is confidence in themselves and talking themselves out of doing things like stepping out of their comfort zone. Today she has a conversation with Stephaine Lora Bearce, who is an Anxiety & E...
EP 159 Stop Playing Small in Your Business
September 28, 2021 11:00 - 15 minutes - 11.1 MBStop Playing Small in Your Business “Spam belongs in your cupboard and not on Social Media.” Brooke Elder In today’s Podcast, 159, Brooke shares one of the most powerful Spam Squad episodes she has ever done. The topic of “Stop Playing Small in Your Business” is something that will change your business and yourself drastically! The spammy message Brooke reviews is “Messaging 500 people tonight because I am done playing small who's with me?” That is not how you build a ...
EP 158 Procrastination and Productivity
September 21, 2021 11:00 - 31 minutes - 22.3 MBProcrastination and Productivity “Done is better than perfect.” Brooke Elder What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158. Over the years Sophie developed a passion for doing things th...
EP 157 Gain Confidence and Customers with Video
September 14, 2021 11:00 - 23 minutes - 16.5 MBGain Confidence and Customers with Video “Whatever your service, whatever your product is, video is everything. ” Amber Lykins In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video Olivia Heyward has 10 to 15 years experience in a web design, logo design, marketing and material design. She is all about helping women brand themselves. Amber Lykins has been in the beauty industry for 15 ye...
EP 156 Don't Pimp Your Company
September 07, 2021 11:00 - 14 minutes - 10.6 MBDon't Pimp Your Company “We don't want to pimp out our company because no one cares.” Brooke Elder Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn't do when it comes to posting about your company. We are all very selfish and we really just care about ourselves, so no one cares about your company. When you talk about the growth tha...
EP 155 Creating a Power Hour to increase Team Retention
August 31, 2021 11:00 - 22 minutes - 16 MBCreating a Power Hour to increase Team Retention “It's really about relationship building when it comes down to it.” Lindsay Dollinger In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them. When Lindsay joined her company one of the big things that she wanted was that community feel. She was committed and want...
EP 154 Build wealth with 5 keys to money mastery
August 24, 2021 11:00 - 21 minutes - 15 MBBuild wealth with 5 keys to money mastery “Most people are so focused on debt that they can't see the bigger vision of what's possible .” Veronica Singh In today’s podcast, 154, Brooke and Veronica Singh have a great conversation about things that are really never talked about in network marketing. Veronica was introduced to the network marketing industry by her best friend in 2012. She learned a ton about the industry, but she also learned a ton about how to also m...
EP 153 Don't be a spammy network marketer and do a host a post challenge
August 17, 2021 11:00 - 20 minutes - 14.9 MBDon't be a spammy network marketer and do a host a post challenge “ Anytime that you're doing anything for marketing and it's one and done. most of the time, it's spammy. ” Brooke Elder In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Facebook...
EP 152 Managing expectations in your business
August 10, 2021 11:00 - 27 minutes - 19.5 MBManaging expectations in your business “ It's okay to be where you're at and give yourself permission to say wherever you're at is perfect for you.” Brooke Elder In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry. Sarah has been around this amazing profession for over 20 years and has a unique perspective because she built her business being single. She built it b...
EP 151 What to post in your Facebook Group to Get Sales
August 03, 2021 11:00 - 17 minutes - 12.7 MBWhat to post in your Facebook Group to Get Sales “You have to learn how to attract people to you.” Mandy Podlesny The topic of Podcast 151 is what to post in your Facebook group to get orders and not be spammy. When people have their own Facebook group they usually do one of two things. They either turn it into their own spammy infomercial where the whole post is “buy my stuff,” or they don’t want to do that at all and they go to the total opposite side of the spectrum and t...
EP 150 Why only talking about money brings the wrong recruits
July 27, 2021 11:00 - 17 minutes - 12.4 MBWhy only talking about money brings the wrong recruits “Quote One.” Who Said Quote In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically. This is what the post said. “Would you be interested in a new job, a new experience, even if you already work, would you like an extra bit of cash? I work full time and still have time to sell.” Then it had a pict...
EP 149 Breaking Down Barriers and overcoming Rejection
July 20, 2021 11:00 - 22 minutes - 15.8 MBBreaking Down Barriers and overcoming Rejection “We're real people. We're real moms. We're actually making real money and it's not a pyramid scheme. ” Livvy Cunningham Today is Podcast 149 where Brooke and Livvy Cunningham have a discussion about breaking down the barriers in the network industry because network marketing has kind of this bad, stereotypical view on it. And that's not really what it's like. Livvy is a wife and mother of four who has been in the indust...
EP 148 Running your business as a business owner vs an MLM leader
July 13, 2021 11:00 - 25 minutes - 18 MBRunning your business as a business owner vs an MLM leader “You have to run your network marketing business like a business if you want it to pay you like a business.” Tara Truax In today’s podcast Brooke has a lively discussion with Tara Truax, who like Brooke, is a firm believer that you need to have the mindset of building your network marketing business like a business owner and not an MLM leader. Tara is a retired professional dancer. After the birth of her se...
EP 147 Build a Solid Foundation to grow your Network Marketing Business
July 06, 2021 11:00 - 13 minutes - 10.1 MBBuild a Solid Foundation to grow your Network Marketing Business “When you are marketing to everyone, you are marketing to no one, you have no foundation.” Brooke Elder In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people. ...
EP 146 You don't need to be spammy to reach out effectively
June 29, 2021 11:00 - 22 minutes - 15.8 MBYou don't need to be spammy to reach out effectively “The cool thing with network marketing is it's about people.” Bethany Shipley In today’s podcast Brooke chats with Bethany Shipley about her success in network marketing. She shares some of the tips that have helped her to be successful. Bethany was not excited about network marketing and had a person persistently inviting her for a year to come to her class, come to her business meeting, come to her girls night out...
EP 145 How to post on social media authentically
June 22, 2021 11:00 - 24 minutes - 17.3 MBHow to post on social media authentically “It's all about branding. It's all about staying consistent on your social media.” Mindy Saunders In today’s podcast Brooke answers the most frequently asked question that she receives, which is how to post authentically on social media. She speaks with Mindy Saunders who has built her business all on social media and has raised to the top of her company in just ten weeks! Mindy’s twin sister invited her to a direct sales party...
EP 144 Actually Build Relationships on Messenger
June 15, 2021 11:00 - 17 minutes - 12.1 MBActually Build Relationships on Messenger “Don't be a spammy weirdo! Create real connections with people and your business is going to soar.” Brooke Elder Podcast 144 is another episode of the Spam Squad! Brooke reviews an actual message that she received on Facebook and talks about the do’s and don’ts when posting. She shows you a better way to post in Messenger to help build relationships and how to actually get sales. Brooke discusses what it's like to be on the rec...
EP 143 Thinking like a Business Owner
June 08, 2021 11:00 - 29 minutes - 21.1 MBThinking like a Business Owner “Your business doesn't start until you start talking to people outside of your friends and family.” Majid Zafer In Podcast 143 Brooke has a conversation with Majid Zafer, a brilliant business minded person who believes that whatever skill sets that you learn in network marketing are very applicable to traditional business also. Majid was kind of forced into network marketing at a very young age, his parents joined Amway when he was ...
EP 142 Building your Seven-Figure Brand using YouTube and Facebook
June 01, 2021 11:00 - 21 minutes - 15.4 MBBuilding your seven-figure brand using YouTube and Facebook “When you love what you do, you never work a day in your life.” Michelle Cunningham In today’s podcast, Brooke has a discussion with Michelle Cunningham who is a full-time network marketing coach who serves people all over the world and helps them enhance and build their business using video. Michelle and her two brothers were raised by a single mom. She comes from very humble beginnings and so much of he...
EP 141 How to be Successful in Network Marketing without Recruiting
May 25, 2021 11:00 - 15 minutes - 11.2 MBHow to be Successful in Network Marketing without Recruiting “Don't get it backwards. Start your business off on the right foot.” Brooke Elder In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting. So how can you be successful in network marketing?If you've ever asked yourself this, that is the conversation Brooke discusses today becaus...
EP 140 How to Increase Customer Retention
May 18, 2021 11:00 - 15 minutes - 11.3 MBHow to Increase Customer Retention “It's not all about the sale. It's about the customer itself.” Corie Diehl In Podcast number 140 Brooke interviews Corie Diehl, a stay home mother of five who has a full-time network marketing business. Corie has been in the industry for 22 years and has been doing sales most of her adult life. Corie says she is very fortunate to be able to have that opportunity to be the mom, but also to bring an income into her family. Direct s...
EP 139 Creating Real, Authentic Content that Flows Naturally from Your Body
May 11, 2021 11:00 - 24 minutes - 16.6 MBCreating real, authentic content that flows naturally from your body “Any human that just speaks from their own body, they get interaction, they get feedback, they get positive engagement.” Heather Quisel In today’s Podcast Brooke sits down with Heather Quisel, a business coach and strategist for entrepreneurs, business owners, leaders who use social media as their main marketing tool. She teaches organic and paid strategies and how to turn their profile into a magnet and ...
EP 138 Don't Send another Copy and Paste Message
May 04, 2021 11:00 - 12 minutes - 8.82 MBDon't Send another Copy and Paste Message “You're doing people a disservice by messaging everybody.” Brooke Elder It’s another episode of Spam Squad in today’s Podcast 138! Brooke reviews an actual message that was sent to her, that someone's upline sent to them. She wanted to throw up when she read this one. This upline had told her entire downline to message everyone about a product. Then she added, “when I say message everyone, I mean, everyone, don't be afraid of ...
EP 137 Have a Freedom Lifestyle Through a Personal Brand
April 27, 2021 11:00 - 32 minutes - 22.6 MBHave a Freedom Lifestyle through a personal brand “When you build a brand, it doesn't matter what you're selling, it's you that people want to follow. ” Julie Burke In Podcast 137 Brooke has a conversation with Julie Burke, a successful entrepreneur who understands that we as women want to build successful businesses. We want to be successful. We obviously want to generate more income, but it's about working less, profiting more and making an impact. Julie’s story beg...
EP 136 Ditch the VIP Group and do this instead
April 20, 2021 11:00 - 28 minutes - 19.9 MBTitleDitch the VIP Group and do this instead “Facebook groups are like the hidden gem when it comes to building network marketing on social media. .” Bec Sadek In today’s podcast Brooke and Bec Sadek talk about Facebook groups and how to make them so it's not an infomercial, but how use them as a tool that can really help build your business. Bec grew up in New York City and knew nothing about network marketing. She was introduced to the network marketing world ten years ago...
EP 135 Why having a Clear vision Matters
April 13, 2021 11:00 - 20 minutes - 14.2 MBWhy having a Clear vision Matters “If you don’t have a clear vision of where you're going, you're not ever going to reach your goals.” Brooke Elder In episode 135 Brooke talks about the importance of having a clear vision and why that even matters. What is it that you're trying to create in your business and what is your WHY? Companies want you to identify what your why and have a deep why. And that really becomes your vision of where you want to go. If you don’t have...
EP 134 How to make real connections through LinkedIn
April 06, 2021 11:00 - 18 minutes - 13.4 MBHow to make real connections through LinkedIn “Humans naturally don't want to be sold to, but they do want to buy.” Anne Stefanyk In today’s Podcast 134, Brooke has a conversation with Anne Stefanyk, CEO/Founder of Kanopi Studios, a company that specifically helps clients that want to make an impact on the web. She finds that a big part of scaling and growing a business is leveraging LinkedIn to make connections. Back in the day when we were able to go to conventions ...
EP 133 Lean into Fear to Become the Best Version of Yourself
March 30, 2021 11:00 - 29 minutes - 20.8 MBLean into Fear to Become the Best Version of Yourself “Every time I do that one thing that terrifies me, I never regret it.” Amber Dorton In today’s Podcast Brooke interviews Amber Dorton who shares her inspirational journey of overcoming fear and becoming confident and successful.Amber hopes that by sharing her story she can help even one person realize they already possess a talent or strength within them to act on their dream. Both Amber and her husband lost their j...
EP 132 How to get customers through Social Media Posts
March 23, 2021 11:00 - 20 minutes - 15.8 MBHow to get customers through Social Media Posts “If we're putting all of this time and energy into creating posts for social media, we want them to work.” Brooke Elder Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically. Brooke shares a post that she found on Facebook and breaks it down into why it is not an effective post. Then she gives examples of how to recons...
EP 131 Unlock the Secret of Getting It All Done
March 16, 2021 11:00 - 22 minutes - 15.6 MBUnlock the Secret of Getting It All Done “First start by getting everything super organized of what needs to be done and what needs to be done in the future.” Stacy Tuschl In today’s podcast Brooke talks with Stacy Tuschl who has a consulting company that helps other small business owners get more customers in the door. She started an entrepreneurship right out of high school by teaching 17 kids dance classes in her parents' backyard. Within three years she had a hundred danc...
EP 130 How to Communicate Effectively through Hard Conversations
March 09, 2021 12:00 - 31 minutes - 22.2 MBHow to Communicate Effectively through Hard Conversations “Your business is only as strong as the amount of hard conversations you've had.” Brooke Elder Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It's things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the lang...
EP 129 3 reasons why no one is buying what you're selling
March 02, 2021 12:00 - 9 minutes - 7.04 MB3 reasons why no one is buying what you're selling “You will never, ever, ever be successful marketing to the masses.” Brooke Elder In Podcast 129 Brooke talks about the three reasons why people aren't buying from you. In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there. The problem with all of that is you are marketing to the masses and you cannot market to the masses. You ...
EP 128 Creating Your Own Offer to Scale
February 23, 2021 12:00 - 29 minutes - 21 MBCreating Your Own Offer to Scale “This isn't about quick, get rich fast. It is about building a brand and building a brand takes time.” Carrie Lupoli In this podcast Brooke and Carrie Lupoli chat about how important it is to have your own offer when it comes to building your network marketing business. Carrie is a health and nutrition coach and a former educator as well. She has a way of teaching health and nutrition that most people don't. She realized that she coul...
EP 127 How to reclaim your confidence so you can show up boldly, and authentically
February 16, 2021 12:00 - 30 minutes - 21.2 MBHow to reclaim your confidence so you can show up boldly, and authentically “Confidence is just so key in so many things.” Rochelle Marie In today’s Podcast Brooke is talking with Rochelle Marie about how we can be more confident in what we're doing and show up more authentically. Rochelle is from New Zealand and currently lives in Australia. She is an internationally selling author and has a post grad certificate in Career development and education. Her mission now ...
EP 126 Don't be a spammy weirdo when you cold message people
February 09, 2021 12:00 - 19 minutes - 13.8 MBDon't be a spammy weirdo when you cold message people “It’s all about creating conversations, it’s not about how many copy and paste messages you send.” Brooke Elder In Podcast 126 Brooke shares the first episode of Spam Squad, where she teaches how to not be spammy, but still get results. She walks through the psychology and motives of messaging and what it is you’re trying to accomplish and how to do it in an Authentic way. Brooke gives examples of actual spammy mes...
EP 125 Growing your business on Pinterest
February 02, 2021 12:00 - 31 minutes - 22.4 MBGrowing your business on pinterest “The one thing people don’t understand about Pinterest is it’s a search engine, it’s essentially Google with pictures.” Missy Campbell Podcast 125 talks to Missy Campbell, an expert when it comes to Instagram and Pinterest. Missy has a business that helps people infuse minimalism into their business using social media strategy, implementation and podcast management. She shares simple tips that you can implement into your network marketing b...
EP 124 Repurpose & Leverage Your Content To Save Hours Of Work Each Month
January 26, 2021 12:00 - 19 minutes - 13.7 MBRepurpose & Leverage Your Content To Save Hours Of Work Each Month “The potential for what you want to do, what you want to create, is endless.” Lyndsay Phillips In today’s podcast Brooke talks with Lyndsay Phillips, an amazing content strategist when it comes to social media. Lyndsay knows how to get people to really start paying attention to your personal brand and does it in a way that will save you time and hours! Lyndsay ran an export business and got a taste of e...
EP 123 Why you're really not succeeding in nm - hype
January 19, 2021 12:00 - 19 minutes - 13.5 MBWhy you're really not succeeding in network marketing - hype “If you want to build a real sustainable business, you’ve got to get skills, you have to get help, it’s not the hype.” Brooke Elder In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype. Companies want to build up this hype because when there’s hype, then people get excited....
EP 122 The 3 C's of Making Money on Social Media
January 12, 2021 12:00 - 41 minutes - 29 MBThe 3 C's of Making Money on Social Media “Do not be antisocial on social media.” Owen Hone In today’s Podcast Brooke chats with Owen Hone about building an authentic business using social media. Owen is the Founder & Head Coach at Authentic Creation, Personal Trainer, and Nutrition Coach. Owen is from Australia and growing up he was incredibly shy, anxious and insecure. He was always trying to be somebody different for somebody else. He didn’t know how to be himself, ...