“2020 was a little crazy.”

That is the understatement of the year.

A global pandemic, volatile markets, athletic seasons paused then modified. Many companies who had set their “20/20 in 2020” vision campaigns ended up having to scrap much of their planning and pivot in what looks to be a new normal moving into 2021.

Yet despite the volatility, AWM Capital, as Managing Partner Brandon Averill puts it, has “grown from an organization to a company.”

In this episode of the Athlete CEO, we get the opportunity to turn the focus around to the two who typically ask the questions – Erik Averill, CFP®, CPWA®, CKA® and Brandon Averill, CFP®, CPWA®, CIPM.

As two of AWM’s three co-founders, Erik and Brandon look back on 2020 – the lessons learned, challenges navigated, and vision for the company as we move into 2021 and beyond – and share some of the best practices they’ve picked up along the way as business founders and operators.

Episode Highlights

Year in review (00:15)Summing up the year for AWM Capital (1:23)Growing from an organization to a company (2:37)Making the decision to go all in (3:31)Building a company that outlasts its founders (5:14)“Hire on culture, fire on culture” (6:26)Defining and developing culture (7:08)Building the super-charged team bus (8:53)The passion to serve the client (10:48)Knowledge vs Expertise (13:24)“If you waste wealth, all you’re doing is wasting impact.” – Brandon AverillRefinement over the long term (16:13)“The truth is if you have multi-generational visions and timeframes, you can out perform. You can make an impact.” – Erik AverillLeading teams through challenging times (18:26)Always learning and developing (22:20)Thinking about agility and adaptability (24:11)Reimagining the family office (27:23)AWM’s 2021 vision (28:20)

Resources Mentioned:

Good to Great: Why Some Companies Make the Leap...And Others Don'tNo Rules Rules: Netflix and the Culture of ReinventionMiracle (2004 movie)Tim Ferriss Podcast: Harley Finkelstein – Tactics and Strategies from Shopify, the Future of Retail, and More (#486)