‘It doesn’t matter if you love the idea if the customer doesn’t’ Saint and Sofia, Dessi Bell

UNBOXED

English - November 15, 2023 01:00 - 27 minutes - 37.8 MB - ★★★★★ - 1 rating
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Previous Episode: ‘You just need to back yourself, and that's half the battle’ Lockdown Liquor, Natasha Thomas

Next Episode: ‘Don’t wait for it to fall into your lap.’ F*ck Being Humble, Stefanie Sword-Williams

Founder and CEO of fashion brand Saint and Sofia, Dessi Bell, joins Connie Nam for this week’s episode.

Dessi reflects on how her experience moving to the UK from Bulgaria as a teenager has informed her role as a business owner, why she prefers to give her team full freedom rather than micromanage and practical advice for working with your romantic partner.

Plus, she offers advice on how to crack the US market and teases the future of Saint and Sofia as they look to open their first ever physical store.

Follow @unboxed_founderconfidential and @saintandsofia

This episode is sponsored by Payhawk.

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