Mary Barra: The Future of General Motors and EVs
Aspen Ideas to Go
English - August 02, 2023 22:47 - 52 minutes - 47.9 MB - ★★★★ - 217 ratingsPhilosophy Society & Culture News Politics technology culture global affairs america diplomacy politics security aspen ideas festival psychology race Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The automotive industry is going through a time of profound transformation, facing internal and external pressure to electrify America’s fleet of personal vehicles. General Motors has made a bold pledge to phase out internal combustion and produce only electric vehicles by the year 2035. CEO Mary Barra is leading the ambitious effort to revamp the company, after about a decade in the top role. Journalist Rebecca Blumenstein of NBC News interviews Barra about starting at GM in college and ending up as CEO, and plotting the company’s groundbreaking future.