Episode 162 - Lauralee Schmidt on Repair Shop Economics and Social Media Slips

Changing The Industry Podcast

English - April 29, 2024 11:00 - 1 hour - 70.6 MB - ★★★★★ - 19 ratings
Management Business Leisure Automotive auto repair shop automotive industry auto repair auto repair shop owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 161 - The Realities of Coaching in the Auto Industry & Customer Misconceptions with Matt Wagg

Next Episode: Episode 163 - Balancing Business Ownership and Technology in the Auto Industry With Gregg Rainville and James Harris of Steer CRM

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In this enlightening episode, hosts Lucas and David welcome Lauralee Schmidt and Savannah Grise at MARS 2024. Savannah touches upon the complexities of offering financing options in the automotive industry, recounting her previous company's challenges with using services like Klarna. The conversation also veers into social media's impact on businesses, as Lauralee expresses her preference for MySpace and the hosts discuss navigating professional and personal accounts online. Moreover, they explore the influence of TikTok on consumer behavior and industry marketing strategies.

00:00 Picked up a friend at the airport, smelled bad.
06:12 Opposition to historical tax enforcement brutality.
11:18 Shop actively uses service information for calibration.
19:53 Moved to an unfamiliar area, determined to succeed.
22:07 Full-time online college, work to pay, debt-free.
27:56 Attend classes to gain coaching credits, crucial.
36:21 Reluctantly pushed credit card on 18-year-old.
42:41 J cosmetics faced backlash for undisclosed financing.
43:40 Avoid interest or face triple the cost.
50:24 Hiring for a specific job ends in termination.
54:10 Planned to let him go, discussed replacement.
01:02:41 Kieran O'Brien's success story in social media.
01:07:50 Wife listens to the country station with commercials.
01:12:26 Tomato plants mistaken for marijuana. All good.