Episode 155 - Harnessing SEO and De-escalation Tactics with Brian Walker

Changing The Industry Podcast

English - March 11, 2024 11:00 - 1 hour - 66.2 MB - ★★★★★ - 19 ratings
Management Business Leisure Automotive auto repair shop automotive industry auto repair auto repair shop owner Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 154 - Dissecting Conversations and Conversion Rates Using AI with Stan Stokes

Next Episode: Episode 156 - David Macholz on Rethinking Technician Certification and Training

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In this installment, Lucas and David welcome Brian Walker of Shop Marketing Pros to discuss the intricacies of marketing for repair shops. Brian shares his expertise in creating keyword-rich pages and blogs to optimize search engine visibility without falling prey to keyword stuffing. Meanwhile, the hosts candidly discuss the challenges of de-escalation in confrontational situations, with Lucas sharing a personal narrative that underscores the importance of maintaining composure to prevent violence.

00:00 Kim's comment led to Crocs helping foot pain.
09:54 Substitute pork fried rice with bread quinoa.
15:03 Consolidate podcasts, creators, and audience for unity.
16:29 Encouraging trainers to submit their classes.
21:44 Frustrated customer finds express check-in solution.
28:17 Determining realistic SEO expectations through initial queries.
37:22 Notepad for questions helps create relevant content.
38:40 Saves time by creating detailed content once.
46:14 SEO and social media build business authority.
50:38 Google favors quick oil change over auto repair.
56:35 Embarrassed by past altercations, knows capabilities.
01:03:52 The Sheriff's department confirmed past aggressive behavior.
01:05:31 Conflict escalates; should have called authorities.