Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.
Click here to schedule a free demo: https://geni.us/Shop-Ware

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 


David and Lucas sit down with Jake Fruth, Product Technical Specialist for Diagnostics at Matco Tools at ETI Tool Tech 2023.

Topics Discussed:

The start of the podcast. (0:00)

How did you get started in the industry? (2:21)

Sharing your thoughts on the pay. (7:20)

The cost of running the business. (11:56)

How we’ve devalued the diagnostic process. (14:47)

Giving away diagnostic time devalues time. (19:28)

Looking around for a shop to work for. (25:19)

The importance of having a long-term customer. (26:44)

Short-term vs long-term savings. (32:08)

The hybrid system. (39:19)

Paying your employees well enough to make good choices. (40:39)

Paying hourly vs flat rate. (43:19)

Pitching the idea to the shop. (51:03)

The mindset of the technician. (54:57)

How to improve the image of the industry? (57:54)

The problem with people who teach this model. (1:04:35)

The power of forgiveness. (1:08:11)