Today’s question comes from Cookie, who has a podcast called Weight Loss Made Real. She has three short questions. Should she periodically offer new freebies to her audience? How often should she mention her free book on her podcast; on every episode? Does it make sense to use Facebook ads to lead people to the podcast? Check out Cookie's podcast at http://realweightlossrealwomen.com/category/podcast/. Do you have a question about audience engagement? Record it at http://askpat.com/.