Episodes
Asketic Podcast #42 Linda Kalniņa – RIX Riga Aiport Rebranding Journey
April 15, 2024 06:10 - 1 hour - 56.8 MBJoin Asketic's Mikelis Bastiks, co-founder of Asketic, and Linda Kalnina, Corporate Brand Manager at Riga Airport, offering exclusive insight about the journey of the rebranding process of RIX Riga Airport.
Asketic Podcast #41 Jānis Lanka — Building a Better Internet One Digital Brick at a Time
March 25, 2024 09:50 - 1 hour - 72.7 MBJoin Mikelis Bastiks, co-founder of Asketic and Janis Lanka, head of product management, offering exclusive insight about to e-commerce, product management, digital product strategy and methods of planning and prioritization - time protection
Asketic Podcast #40 Līva Grīnberga — Fear, Creativity, Feedback & Relationships
February 29, 2024 15:40 - 55 minutes - 50.5 MBJoin Asketic co-founder Mikelis Bastiks and Liva Grinberga, Design Director, Speaker, Mentor, and Educator, offering exclusive insight into how to effectively lead a diverse team of designers from around the world, ensure consistent quality standards, and nurture positive relationships. Discover how controlled fears can fuel your creativity, and learn to provide constructive feedback to creatives while advocating for the client's needs.
Asketic Podcast #39 Marijus Andrijauskas — Baltic Startups, Investing, Moving Fast
February 02, 2024 14:15 - 1 hour - 60.6 MBJoin Asketic co-founder Mikelis Bastiks and early stage investor, Firstpick co-founder Marijus Andrijauskas, offering an exclusive insight into investing in early stage Baltic startups and why moving fast is so important
Asketic Podcast #38 David Hooker — Brand Design Selection Process (Part 2)
December 20, 2023 11:38 - 48 minutes - 44.2 MBJoin co-founder Mikelis Bastiks and Printify brand lead David Hooker for Part 2, offering an exclusive insight into visual identity upgrade, brand design agency selection, and the process of structuring the implementation phase for your new brand.
Asketic Podcast #37 David Hooker — Behind the Scenes of Printify Brand (Part 1)
December 08, 2023 16:24 - 33 minutes - 31 MBJoin Asketic co-founder Mikelis Bastiks and Printify brand lead David Hooker sharing practical insights on how to build a brand story, implementing it across the company & finding a balance while evolving the brand.
Asketic Podcast #36 Rita Alika-Šteinmane — Building a Brand to Land Netflix
November 14, 2023 17:32 - 52 minutes - 47.8 MBIn this episode, Asketic Co-Founder Mikelis Bastiks and Rita Alika-Šteinmane, CEO / Executive Producer and co-owner of Panic animation studio share practical insights on how to build a brand to land Google, Netflix, Indeed, Uber, jetBlue, American Express, McDonald's, etc. and craft a global head-turning brand story
Asketic Podcast #35 Mikus Opelts — Operating Cadence & Embracing Imperfection
November 03, 2023 19:14 - 1 hour - 55.4 MBIn this episode, Asketic Co-Founder Mikelis Bastiks and Mikus Opelts, founder of Giraffe360, share practical insights on building a team's operating cadence, effective international team management, and how imperfections make us unique.
Asketic Podcast #34 Lotte Tisenkopfa - Iltnere — Brand Consistency & Business Growth
October 02, 2023 14:15 - 51 minutes - 47.3 MBJoin us for an insightful episode of the Asketic Podcast featuring Mikelis Bastiks, Co-Founder of Asketic, in conversation with Lotte Tisenkopfa-Iltnere, the Founder of MÁDARA Cosmetics, as they delve into the secrets of achieving explosive growth through the mastery of brand consistency.
Asketic Podcast #33 Agija Kola — How to Work with a Niche Audience
August 10, 2023 14:37 - 35 minutes - 49.9 MBAsketic Podcast Episode with Asketic Co-Founder Mikelis Bastiks and CMO SmartLynx Airlines, on how to reach and work with a Niche Audience.
Asketic Podcast #32 Evelīna Ozola — Dizaina Nozīme Pilsētā
July 27, 2023 17:45 - 31 minutes - 44.2 MBAsketic podkāsta epizode ar Asketic līdzdibinātāju Miķeli Baštiku un Rīgas galveno pilsētas dizaineri Evelīnu Ozolu par to, ko dizains nozīmē pilsētvidē un kā tas ietekmē mūsu ikdienu.
Asketic Podcast #31 Māris Daģis — How to Develop & Sell Digital Products
June 15, 2023 08:38 - 50 minutes - 69.7 MBAsketic Podcast Episode with Asketic Co-Founder Miķelis Baštiks and Founder of Sellfy.com, Māris Daģis, on how to sell digital products and monetize your audience.
Asketic Podcast #30 Tom Adam Vitolins — Building a Luxury Family Brand
May 24, 2023 17:15 - 51 minutes - 71 MBAsketic Podcast Episode with Asketic Co-Founder Miķelis Baštiks and Founder Tom Adam Vitolins at Tom Adam on building an authentic luxury family business.
Asketic Podcast #30 Tom Adam — Building a Luxury Family Brand
May 24, 2023 17:15 - 51 minutes - 71 MBAsketic Podcast Episode with Asketic Co-Founder Miķelis Baštiks and Founder Tom Adam Vitolins at Tom Adam on building an authentic luxury family business.
Asketic Podcast #29 — How Will AI Impact Brand Design
April 12, 2023 17:03 - 1 hour - 83.1 MBAsketic Podcast Episode with Asketic co-Founder Miķelis Baštiks and Co-Founder at Starwatcher.io Ernests Štāls on how artificial intelligence will impact brand design.
Asketic Podcast #29 Ernests Štāls — How Will AI Impact Brand Design
April 12, 2023 17:03 - 1 hour - 83.1 MBAsketic Podcast Episode with Asketic co-Founder Miķelis Baštiks and Co-Founder at Starwatcher.io Ernests Štāls on how artificial intelligence will impact brand design.
Asketic Podcast #28 Raitis Velps — Mastering Brand Consistency
February 21, 2023 15:48 - 23 minutes - 31.9 MBAsketic Podcast Episode with Asketic co-Founder Mikelis Bastiks and Chief Marketing Officer at Corebook.io - Raitis Velps, on mastering brand consistency.
Asketic Podcast #28 — Mastering Brand Consistency
February 21, 2023 15:48 - 23 minutes - 31.9 MBAsketic Podcast Episode with Asketic co-Founder Mikelis Bastiks and Chief Marketing Officer at Corebook.io - Raitis Velps, on mastering brand consistency.
Asketic Podcast #27 Laura Sirma — How to Create a Global Audio Brand
January 25, 2023 19:48 - 52 minutes - 71.6 MBMikael Baštiks, Co-Founder of Asketic, speaks with Laura Sirma, Global Brand Director at Sonarworks, about building a global audio brand from Riga.
Asketic Podcast #27 — How to Create a Global Audio Brand
January 25, 2023 19:48 - 52 minutes - 71.6 MBAs an introduction, could you broadly tell us about your path to marketing and brand management? My path to marketing began in school, because that’s the moment when you realize you’re good at a lot of things, but you don’t know which path to take. You realize that marketing is just a small chunk of something. You have languages, finances, geography, understanding of people. It began during school with the “not knowing” of where to go next. This state of not knowing led me to studying fina...
Asketic Podcast #26 Artūrs Krūze — Building An Ecommerce Brand in 2023
December 29, 2022 17:00 - 27 minutes - 37.9 MBAsketic co-Founder Miķelis Baštiks talks with Artūrs Krūze, whose company “Magebit”, founded in Riga, helps with e-commerce solutions all around the world.
Asketic Podcast #26 — Building An Ecommerce Brand in 2023
December 29, 2022 17:00 - 27 minutes - 37.9 MBM: Hi Artūrs, thank you for coming! Could you please briefly describe what Magebit is about, how you started Magebit, which is your main company, your main business, what you do and how it all started? A: Yes, hi Miķelis! My name is Artūrs, long time ago, I used to be a programmer, and I programmed for E-commerce. Together with my colleague Kristaps, co-founder Kristaps, we made Magebit, we did the programming ourselves. Then it was not enough, we needed more hands on the deck, we ...
Asketic Podcast #25 Edgars Pētersons — Clear Brand Association
December 06, 2022 15:51 - 28 minutes - 39.8 MBAsketic co-Founder Miķelis Baštiks talks with brand strategist @epetersons about why it’s important to create one clear association with a brand and why Latvian companies need to be more shameless in order to achieve global success.
Asketic Podcast #25 — Clear Brand Association
December 06, 2022 15:51 - 28 minutes - 39.8 MBMy name is Miķelis Baštiks and this is Asketic Podcast where we talk about design and branding. This time we’re here with brand strategist Edgars Pētersons and we will discuss why it’s important to create one clear association with a brand and why Latvian companies need to be more shameless in order to achieve global success. There are trends, cultural characteristics, timeless things that are fundamental truths in most countries of the Western world. Then there are micro-cultural,...
Asketic Podcast #24 Beāte Seile — From an Idea to a Product
October 24, 2022 14:06 - 26 minutes - 36.1 MBAsketic co-Founder Miķelis Baštiks talks with product & concept developer Beāte Seile about her experience working at “Stenders Cosmetics” and how to develop an idea into a finished product.
Asketic Podcast #23 Roberts Rūrāns — From Street Art to Medieval Art
September 13, 2022 01:00 - 28 minutes - 39.3 MBAsketic co-Founder Miķelis Baštiks talks with product & concept developer Beāte Seile about her experience working at “Stenders Cosmetics” and how to develop an idea into a finished product.
Asketic Podcast #22 Liene Krištobane — Building a Brand for International Markets
August 04, 2022 15:14 - 31 minutes - 43.5 MBAsketic co-Founder Miķelis Baštiks talks with Head of “Stenders Cosmetics” Marketing Liene Krištobane about her experience both working for the agency and being its client and how to present the Nordic design language to the Asian culture.
Asketic Podcast #21 Inese Ozola — The Gentle Power Of Women
June 13, 2022 11:50 - 21 minutes - 29.1 MBAsketic co-Founder Miķelis Baštiks talking with Inese Ozola from "Amoralle" and "Amoralle Level Up" about how to build and work with the audience and how to create new ways of building business by listening to your audience.
Asketic Podcast #20 Mārtiņš Eihmanis — How Brand Values Drive Rebranding Process
May 03, 2022 12:56 - 24 minutes - 33.6 MBAsketic co Founder Miķelis Baštiks talking with Head of “Virši” Marketing Mārtiņš Eihmanis about rebranding and facelift as a system. How the key values of a brand are practically expressed in the daily decisions of a company.
Asketic Podcast #20 Mārtiņš Eihmanis — How Brand Values Drive Rebranding Process
May 03, 2022 12:56 - 24 minutes - 33.6 MBAsketic co Founder Miķelis Baštiks talking with Head of “Virši” Marketing Mārtiņš Eihmanis about rebranding and facelift as a system. How the key values of a brand are practically expressed in the daily decisions of a company. M: When did you realize that you have to go into marketing? I was arranging shirts at a skate shop, when my future boss asked me whether I would like to try. My sister went to an interview. She told them it wasn’t for her, but that her brother is a fine guy ...
Asketic Podcast #19 Raitis Puriņš — Building a Strong Marketing Team
March 25, 2022 11:46 - 18 minutes - 17 MBAsketic co Founder Miķelis Baštiks talking with Head of “Printful” Marketing Raitis Puriņš, about growing a marketing team, building and monetizing your audience.
Asketic Podcast #18 Krists Dārziņš — Designer's Survival Instinct
December 16, 2021 08:05 - 21 minutes - 19.6 MBSaruna ar dizaineri Kristu Dārziņu, par to kā pandēmija palīdzēja no dizaina izstrādes klientiem pārslēgties uz sava biznesa izveidi un digitālu dizaina produktu veidošanu.
Asketic Podcast #17 Germans Ermičs — Between Design, Art & Business
October 29, 2021 15:02 - 24 minutes - 22.9 MBSaruna ar dizaineri Germanu Ermiču par robežām starp dizainu un mākslu, kā arī dizaina prakses biznesa pusi.
Asketic Podcast #16 Maris Lagzdiņš - Creativity & Business
September 06, 2021 14:07 - 17 minutes - 16.3 MBSaruna ar Māri Lagzdiņu no "fon Films". Runājam par to kā radošu darbošanos pārvērst funkcionējošā biznesā un kā radošo industriju inkubators var palīdzēt šajā ceļā.
Asketic Podcast #15 Rihards Pīks — Million Dollar Design Side Gig
August 27, 2021 10:00 - 24 minutes - 22.9 MBSaruna ar Rihardu Pīku vienu no GrafoMap dibinātājiem, par to kā uzņēmumu aizvest no sākuma stadijas līdz veiksmīgai pārdošanai ar nelielu bet spēcīgu komandu.
Asketic Podcast #14 Andris Bērziņš — Baltics: The Next Startup Nations
June 18, 2021 08:04 - 23 minutes - 21.8 MBSaruna ar Andri Bērziņu, investoru fonda "Change Ventures" partneri. Runājam par to, kā Baltijas valstis padarīt par nozīmīgu jaunuzņēmumu veidošanas punktu visā pasaulē. Conversation with Andris Bērziņš, partner of investment fund "Change Ventures". We are talking about how to make Baltic States important figure in global startup scene.
Asketic Podcast #13 Raimonds Gusarevs — Bring Design Into The Wild
April 29, 2021 12:40 - 18 minutes - 16.7 MBSaruna ar Raimondu Gusarevu no "Manta North", par to kāpēc spēcīgs zīmols ir svarīgs biznesam, un par to kā labu dizainu paņemt sev līdzi uz jebkuru vidi. A conversation with Raimonds Gusarevs from "Manta North" about why a strong brand is important for business and how to bring good design into the wild.
Asketic Podcast #12 Gatis Zēmanis — Good Design & Great Coffee
March 30, 2021 06:50 - 16 minutes - 15.2 MBSaruna ar Gati Zēmani vienu no Kalve Coffee dibinātājiem. Par kafijas grauzdēšanu Latvijā, ilgstpējīgu dizainu un zīmola kultūras veidošanu. We are talking with Gatis Zēmanis co founder of Kalve Coffee Roastery. about to create sustainable design and strong brand culture that works both externally on target audience and internally as a guide for the team.
Asketic Podcast #11 Jānis Šipkēvics — The Process Of Creative Work
February 25, 2021 14:24 - 19 minutes - 11.2 MBSaruna ar mūziķi Jāni Šipkēvicu par radošu procesu, disciplīnu, to kā idejas īstenot un nogādāt pareizajai auditorijai.
Asketic Podcast #10 Līva Pērkone — Latvian Brands Going Global
January 29, 2021 15:30 - 13 minutes - 12.5 MBSaruna ar Līvu Pērkoni par inovācijām, Latvijas uzņēmumiem globālā kontekstā, un to kāpēc bērniem vajadzētu mācīt programēšanu.
Asketic Podcast #9 Iļja Olijevskis — Selling, Storytelling and Ecommerce
December 22, 2020 13:33 - 16 minutes - 15 MBSaruna ar Iļju Olijevski par e-komerciju, pārdošanu internetā, pareizo kanālu atrašanu un to kā zīmola stāsts var palīdzēt pārdošanā.
Asketic Podcast #8 Aigars Ruņģis — Why Strong Brands Taste Better
December 03, 2020 08:20 - 25 minutes - 23.3 MBSaruna ar Aigaru Ruņģi, "Valmiermuiža", "Kokmuiža" un "Gardu Muti" zīmolu veidotāju un vadītāju. Par to kāpēc spēcīgi zīmoli garšo labāk, un kā savu sirdslietu pārvērst veiksmīgā biznesā.
Asketic Podcast #7 Ņikita Kazakevičs — Build, Measure, Learn
November 04, 2020 12:05 - 18 minutes - 17.3 MBSaruna ar Ņikitu Kazakeviču, Jelgavas biznesa inkubatora vadītāju un vairāku veiksmīgu uzņēmumu dibinātāju. Par svarīgākajiem fokusiem un biežāk pieļautajām kļūdām jaunuzņēmuma veidošanā.
Asketic Podcast #6 Jānis Lanka — Ecommerce, Sales & Relationships
June 10, 2020 13:00 - 16 minutes - 7.64 MBSaruna ar Jāni Lanku, e-komercijas un digitālo platformu stratēģi. Par to, kāpēc ir svarīgi klientu ne tikai iegūt, bet arī uzturēt ilgstošas attiecības pēc pirkuma veikšanas. Kādēļ šajā laikā zīmoliem ir svarīgi runāt skaidri, caurspīdīgi un drīzāk vairāk nekā mazāk.
Asketic Podcast #5 Gints Mednis — Sales, Branding & Authentic Voice
May 13, 2020 06:50 - 15 minutes - 12.8 MBSaruna ar Gintu Medni, SonarWorks un SoundID pārdošanas vadītāju. Par to kā spēcīgs zīmols palīdz pārdot skaņu un kā kļūt pa pasaulē vadošo zīmolu savā jomā. Kāpēc latviešiem ir svarīgi likt malā kautrīgumu, vienlaikus saglabājot savu autentisko balsi.
Asketic Podcast #4 Anna Celmiņa — Defining Your Brand Strategy
April 07, 2020 11:15 - 16 minutes - 7.43 MBSaruna ar Annu Celmiņu par skadru un sociāli atbildīgu zīmolu stratēģijas veidošanu.
Asketic Podcast #3 Pyry Taanila — Creating a Brand Step by Step
March 20, 2020 12:00 - 13 minutes - 6.1 MBPyry Taanila is a co-founder and design director of Catchbox — a company that gets people talking with their throwable microphone.
Asketic Podcast #2 Ernests Štāls — Lead, Follow or Get Out of The Way
February 14, 2020 14:00 - 18 minutes - 8.57 MBSaruna ar Latvijas start-up ekosistēmas aizsācēju, TechHub Riga līdzdibinātāju, uzņēmēju un TechChill konferences vadītāju Ernestu Štālu.
Asketic Podcast #1 Gatis Mūrnieks — Partizānu metodes zīmolu veidošanā
January 29, 2020 02:00 - 10 minutes - 5.09 MBSaruna ar radošo direktoru Gati Mūrnieku par partizānu metodēm zīmolu veidošanā. Par dizainu, biznesu un zīmolvedību Latvijā un Baltijā.