Ask the Marketing Expert
169 episodes - English - Latest episode: over 1 year ago -Ask the Marketing Expert is a business podcast for entrepreneurs who want their marketing to feel easy and be simple to do, hosted by Marketing Expert + Strategist Justine Beauregard.
Since 2008, Justine has become known for growing businesses on small budgets. She's a featured writer for Entrepreneur and has spoken about marketing on virtual stages of 10,000+ people.
If you want to consistently make money in your business, grow on a limited budget, and understand marketing concepts in minutes, this is the show for you! Tune in each week ready to apply what you've learned with big results.
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Episodes
What Would Happen If We Put People Over Profit? *BIG ANNOUNCEMENT*
October 03, 2022 02:55 - 8 minutes - 9.87 MBAfter over 100 episodes of this podcast, I’m officially transitioning over to a new podcast - and very soon, a new brand - that puts people over profit in all the best ways. Normally, I would be really sad about releasing something that I've worked so hard on for so long but this - today - feels different. I've been doing this work for awhile but never this intentionally and never this boldly. I think that's why this feels different – because it's finally me. It’s my whole heart being put o...
Why You Always Feel Like You Need To Work (+ How to Stop)
September 26, 2022 09:30 - 10 minutes - 12.8 MBMost entrepreneurs are showing up at a FRACTION of their potential… ...they give 5% of their all on Facebook… …10% to their email list… …30% as a podcast guest… …50% to their customers… ...so of course they always feel the need to show up - they’re not doing anything at 100%! So they see a fraction of the results they want. A fraction of the return on that investment. A fraction of the growth they expected. A fraction of the joy in each action. Everything in their life is done part...
How to Stop Procrastinating as an Entrepreneur
September 19, 2022 09:15 - 11 minutes - 12.8 MBProcrastination is something I’ve struggled with FOR YEARS. How about you? So many people are liars about this topic - either by claiming their lives are perfect or showing only the highlight reel. Maybe you’re one of them? If so, that's okay - you're human! I have a sneaking suspicion that if you're triggered just from reading this so far, you won't like me much for the first half of this podcast, but hang in there. I promise I’ll win you over in the end - and HELP you, more importantly...
The REAL Goal of Marketing for Small Businesses (hint: it’s not sales)
September 12, 2022 09:00 - 12 minutes - 13.4 MBMarketing is PRE-selling, which means it’s NOT a sales activity. In fact, most of the time you shouldn’t use marketing to sell directly to people. On episode 102 of the Ask the Marketing Expert podcast, we're going to talk about this. If you're like most small business owners, you may not be a natural marketer or salesperson - which is actually a great thing! Today, you're going to understand why, along with the real goal of marketing and how to be so good at it, you're crushing your goa...
How to Build Influence as an Entrepreneur
September 05, 2022 09:30 - 12 minutes - 14.5 MBOver 40% of businesses fail in their first few years - and 65% fail before the 10-year mark. This doesn’t happen because people lack the skills or ability to succeed but because they BELIEVE they do. I’ve told myself I’m not pretty enough to be influential for YEARS, and guess what? I believed it so deeply that I made myself LESS influential. By not showing up as often as I wanted. By directing people to others instead of to me. By refusing to face how I felt about me + sharing it. On...
Ep #100: 5 Things You Think Impact Your Results in Business That Don’t
August 29, 2022 09:47 - 15 minutes - 17.6 MBOh, hey fellow entrepreneur! Ready to have your mind BLOWN? I could share so many things that don’t matter when it comes to business (or life). On this episode of the podcast, I’m going to keep it to the 5 most common ones I’m seeing lately because I want you to actually walk away from this episode feeling amazing and productive, not overwhelmed. If you want more than 5, get on my email list. As you listen, be sure to flex your CEO muscle and discern what fits you best. By the end of t...
Ep #99: What to Do When Networking Doesn’t Produce Results
August 22, 2022 09:39 - 13 minutes - 15.4 MBNetworking is GREAT! The problem is, most people do it all wrong. They go into it thinking, “this is how I build my business and make sales” instead of being strategic about it. They don’t have a plan, measurable results they’re tracking, or a follow-up process. I say it all the time to my clients - THE MONEY IS IN THE FOLLOW-UPS! If you go to a ton of networking events and leave with nothing more than a pocketful of business cards, you’ve done it wrong. Today, I want to talk about a few...
Ep #98: How to Get Customers on Social Media without Burning Out
August 15, 2022 08:54 - 15 minutes - 17.4 MBSocial media can be a MASSIVE drain on time for most entrepreneurs. You can easily invest hours per day with very few returns, from commenting in groups to posting your own content across multiple platforms and engaging on others’ profiles - if you even get to that. It’s exhausting! So, what’s the secret to transitioning your social media activity from soul-sucking to fruitful, with leads coming in from every direction? You need a way to attract people to you, let them know who you are, ...
Ep #97: How Can I Use Community to Grow My Business?
August 08, 2022 09:30 - 12 minutes - 14.1 MBCommunities can add a ton of value to businesses. Look at Apple and Fitbit! They're selling community more than products and services — and it's resulted in explosive growth! The value of this is endless, from user-generated content to loyalty, brand advocacy, events, education, and true connection. The problem is, most communities today are thrown together without foresight. We see a desire for them and have two instant thoughts: If I build it, they will come The best communities are ...
Ep #96: Should I Have More than One Offer?
August 01, 2022 09:38 - 10 minutes - 12.4 MBHow many offers should you have or be making in your business? I started my business trying to sell close to 30 offers - and failed. When my coach at the time asked, “Justine, how many offers do you have?” my head dropped down in embarrassment because I knew I had too many. After cutting out all but 3 of them, I started to make money for the first time EVER in my business. This got me thinking. Should you be limiting yourself to one offer? Maybe...maybe not. By the end of today’s epis...
Ep #95: How Can I Differentiate Myself as an Entrepreneur?
July 25, 2022 09:06 - 12 minutes - 14.9 MBLet’s be honest, you’re not REALLY competing with well-established brands when you’re new to business - you’re vying for the attention of their customers. When most people think about differentiation as a concept, their brain will immediately go to comparative differentiators like: Pricing Features/Benefits Customer Experience These are the attributes of your offerings that you believe are better than or different from your competition. Some other, less obvious, comparative differentia...
Ep #94: How to Create An Industry-Leading Personal Brand
July 18, 2022 09:15 - 11 minutes - 13 MBEvery entrepreneur has a personal brand, including you. As one of my favorite authors Simon Sinek says, “there's what you do and why you do it.” Branding is the embodiment of the why. It captures the feelings and emotions of your brand and creates long-term value and trust. Think about it as your essence and the core of your business. Today, you're going to define this in under 30 minutes by doing a few simple exercises on branding that I give to my clients. If you're ready to discover w...
Ep #93: Game-Changing Productivity Hacks for Entrepreneurs
July 11, 2022 09:58 - 12 minutes - 14.3 MBEntrepreneurs - and humans in general - are not taught how to be productive! Today, I'll be shining some fresh light on this topic of productivity and procrastination and leave you with some super actionable hacks and tips for being even just 1% better today and every day, so you can see the impact of this work compound by the end of the year. It's time to stop being so unfair to ourselves when it comes to this skillset. It’s easy to look at other people’s perfectly presented lives online...
Ep #92: Building on Your Business Success with Evaluations
July 04, 2022 10:43 - 14 minutes - 19.2 MBHow do you measure success in your business - and how often? Today, we're going to talk about conducting thoughtful evaluations in your business on a consistent basis, so you can more easily see where there's room to improve, evolve, grow, adapt, and strengthen the actions you take for optimal success. Most entrepreneurs understand and even have a process for this, yet they don't do it often (or often enough) to see real change. If you want to have a business you love that operates at max...
Ep #91: Is Your Relationship with Your Business Healthy or Toxic?
June 27, 2022 09:52 - 15 minutes - 18.3 MBYou’ve probably heard people talk about being in a toxic relationship with a loved one, but have you ever evaluated the health of your relationship with your business? Today, I want to talk about some signs of healthy and toxic relationships as they relate to business so you can start making decisions that impact your growth and move you closer to your dream business, whatever that means for you. When you're honest about where you are, it's easier to fill the gaps between there and where y...
Ep #90: How to Dramatically Reduce Your Customer Acquisition Costs
June 20, 2022 09:30 - 19 minutes - 22.3 MBLet's talk about customer acquisition costs (CAC) and how to lower them quickly and strategically as an entrepreneur! Most entrepreneurs never calculate this number. They don’t have a clue what it costs them to acquire new customers, so planning for profit simply doesn’t happen. Over 80% of my business is profit, and my customer acquisition costs are between 1-3% of my average lifetime customer value. Today, I'm going to share how I've created this result and lots of different ways you can...
Ep #89: Creative Ways Entrepreneurs Can Make $1,000 in 30 Days (or Less)
June 13, 2022 09:27 - 14 minutes - 16.3 MBLet's talk about how to create money in your business whenever you like. A lot of times when you read articles or listen to podcast episodes on this topic, the methods they share to make $1,000 are outside of or unrelated to your specific skill set and what you sell. This is different. Today, we're going to be focused on ways you can create a thousand dollars that align with the business you’re building and can be replicated to create money anytime in feel-good ways. If you want to make ...
Ep #88: 5 Secrets to Consistent Success as an Entrepreneur
June 06, 2022 09:31 - 12 minutes - 14.8 MBYou may have some ideas about consistency that work against your success. The truth? Consistency doesn’t demand a frequency, just a commitment. It's about creating steadiness. Whatever is going to bring you the highest ratio of satisfaction to joy and success is best. Today, we’re going to talk about how you can decide on a plan for consistency that gets you to a point where you are certain about how often you show up and crush it when you do. If you want to continually see success no mat...
Ep #87: Why Entrepreneurs Should Never Stop Selling
May 30, 2022 08:55 - 12 minutes - 15 MBOften, entrepreneurs - especially solopreneurs - will control their flow of new customers by selling or not. A quick jolt when customers are needed and abrupt stop when they either have no or little capacity to take on more of them. This is a mistake, and today we’re going to talk not only about why but how to strategically set yourself up to sell all the time without the stress of too many or few new customers as a result of your efforts. If you want your effort as a salesperson to guaran...
Ep #86: Proven Ways to Market Based on Personality Type
May 23, 2022 09:15 - 15 minutes - 18.3 MBThere are tons of personality types - and blends of personality types - out there. Five of them, in particular, are ones I see most of the entrepreneurs I meet and clients I serve fall into. They're more like personality “buckets,” and today we're going to walk through each of them and how to best market yourself and your business based on the natural skills + characteristics of your type If you're seeking creative ways to sell and play to your strengths as an entrepreneur, this episode is...
Ep #85: 10 Simple Ways to 10X Your Visibility in 7 Days
May 16, 2022 09:00 - 14 minutes - 17.3 MBAs more businesses come online, your visibility becomes more clouded and your voice is harder to hear. It's not that your offers aren't amazing or that what you're saying or sharing isn't the exact thing people need to hear now, it's just busy online. Many entrepreneurs struggle with how to be seen by their ideal audience - from how to build a following to growing an email list, getting free press, and beyond. Today, we're going to brainstorm some creative solutions together to make visibil...
Ep #84: How to Build Trust + Scale Businesses with Integrity
May 09, 2022 09:00 - 13 minutes - 16.5 MBTrust was an unnecessary luxury 10 years ago in business. The internet wasn’t nearly as explosive as it is today - with access to information to prove and disprove almost everything that's being said in seconds. Today, that story is changing - especially for entrepreneurs and small business owners. Trust is now a requirement to succeed, and it's vital to your success and joy as a business owner. What will the foundation of your business be, if not one of trust? Today, I'm going to share so...
Ep #83: Secrets of Entrepreneur Success + Struggle
May 02, 2022 09:24 - 15 minutes - 18.4 MBThere’s a lot about success that gets missed, from habits we overlook because we’ve done them for so long to relationships we forgot exactly how, why, or when we built and processes we’ve mastered and never wrote down. If you ever listen to interviews with celebrities or highly successful people, they'll always talk about how in their first iteration of whatever their career was they always did what they had to do to reach the level of success that they desired to reach. A lot will mention...
Ep #82: Using Simple Processes to Scale Your Business
April 25, 2022 14:11 - 17 minutes - 21.1 MBHow you decide to run your business effectively is rooted in your desire to succeed, and profit generated from sales and marketing actions is your clearest marker for success. Your business processes impact all of this. Today, you'll be invited to answer some specific questions about how to scale, outsource, and become known as an expert that you've probably never considered. You'll also be challenged to make quick decisions and stand by them, which is a growth exercise every entrepreneur w...
Ep #81: How to Master Selling as An Entrepreneur
April 18, 2022 09:00 - 29 minutes - 35.4 MBMarketing and selling go hand-in-hand. Marketing is pre-selling, which means the conversations you have with people individually become conversations you have with many people at a time in a single place. It’s simply selling at scale. Today, we’re going to walk through how to overcome objections, stand out no matter what platform you're on, and create instant demand for your offers and high-integrity urgency to buy. Whether you have no sales yet or are selling your offers like crazy, this e...
Ep #80: How to Monetize + Master Social Media Your Way
April 11, 2022 04:00 - 18 minutes - 21.2 MBWhen you choose to be on social media as an entrepreneur, do it for the right reasons with a strategy you love. This will help you understand where and how your energy is best spent and how to monetize your profiles and pages in ways that feel good to you. Today, we’re going to talk about just that, from why you're on social media to why people follow you and what they expect from you there. The questions you're asked on this episode will help you stand out and create a meaningful social pr...
Ep #79: Convert Email Subscribers into Paying Customers
April 04, 2022 13:03 - 20 minutes - 23.6 MBKnowing how to build an email list is just the beginning of email marketing for entrepreneurs. You'll also want to master the kind of content you share with your subscribers and know how to convert them into fans and paying customers - and don't even get me started on evergreen campaigns! Today, we’re going to talk through some of the most important considerations you'll make as an entrepreneur using email marketing, from how often to send emails to ways people open, click, and convert from...
Ep #78: High-Converting Websites Made Simple
March 28, 2022 09:00 - 12 minutes - 14.4 MBWhether you want to rank first in search engines, have certain capabilities on your site, or convert from a single sales page, there are a number of marketing considerations to make before and as you create or edit your site to make sure it attracts your ideal buyers + converts them into customers. Today, we’re going to talk about how to approach websites in really simple ways, so you aren’t sinking more into this than needed – and since website development is far from an income-building ac...
Ep #77: Write Messaging That Attracts + Converts
March 21, 2022 08:00 - 13 minutes - 16.4 MBCrafting marketing messaging that attracts and converts to actual sales is hugely important. I'm talking about articulating your offer’s value, attracting people to your offers instead of chasing them down, creating a mutual understanding on topics related to your offer, and even having a brand people love. Today, we’re going to talk about how to do all that and why it’s so important, regardless of what industry you’re in, who you serve, or even what you sell. ------------- Helpful Links:...
Ep #76: Clarifying and Validating Your Niche (or Audience)
March 14, 2022 04:00 - 14 minutes - 18.1 MBNiching down too early is a big mistake. In fact, your audience is naturally determined by your offer! Too often, audiences are chosen based on thoughts and assumptions, rather than a clear value proposition and strong messaging that naturally attracts ideal buyers. Today, we’re going to fix this by talking through some simple questions you can ask to clarify or validate your niche (or audience) and be prepared to serve them well. ------------- Helpful Links: Master Your Marketing: https...
Ep #75: How to Create Your Irresistible Offer
March 07, 2022 05:00 - 12 minutes - 15.6 MBDid you know that creating offers is a marketing activity? It's true! Your offers are created with one thing in mind: sales. So naturally, thinking about how to sell your offer before, during, and after the process of creating it is a strategic marketing decision. Today, we’re going to walk through some questions that’ll help you create (or validate) your offers to make sure they’re no-brainers for your next best customers. ------------- Helpful Links: Master Your Marketing: https://www....
Ep #74: Aligning Your Marketing Actions with Your Brand
November 08, 2021 05:00 - 13 minutes - 9.56 MBThis episode of the Ask the Marketing Expert Podcast is a pivotal one for entrepreneurs! I talk about the importance of aligning your actions to your brand, values, and mission as a business to guide you through a line of questioning that's often overlooked in the business world. I also announce the catalyst for the episode and introduce my latest project, the Compassionate Marketing™ Podcast! This business podcast gets right to the heart of these and all your other marketing, branding, an...
Ep #73: How I Grew My Email List to 10k Subscribers Step-by-Step
November 01, 2021 04:00 - 11 minutes - 8.51 MBThis episode of the Ask the Marketing Expert Podcast is all about how to grow your email list! I walk through every individual action I took to hit 10k subscribers, broken down by category, level of effort, subscribers gained, and specific steps I took to hit each goal so you can replicate my success in your own business. If you’d like to grow an email list of engaged fans who desire to work with you, this is the episode for you. Visit www.growthmindsetmarketers.com for more information a...
Ep #72: How to Make Running Your Business Feel So Much Easier
October 25, 2021 05:00 - 21 minutes - 21.6 MBThis episode of the Ask the Marketing Expert Podcast is a crash course on how to create more ease in your business. I walk through the core questions you need to explore to find and operate fully in your zone of genius, from the book The Big Leap, as well as some key mindset shifts and action steps you can use to up-level your thoughts and results. If you’d like to get your business in front of more people with less effort, this is the episode for you. Visit www.growthmindsetmarketers.com...
Ep #71: Why You're Not Hitting Your Goals Yet (+ How to Fix It)
October 18, 2021 04:00 - 12 minutes - 8.94 MBThis episode of the Ask the Marketing Expert Podcast is all about one simple shift. Do this, and you'll be sure to inevitably hit every goal you set in your business, from revenue to social media followers, email subscribers, website visitors, and beyond. If you’re trying to understand why you haven't been hitting goals you set or desire to start hitting even bigger goals than you are now, this is the episode for you! Packed with insight you'll love and be ready to apply as soon as it's ov...
Ep #70: What Marketing + Economics Have in Common
October 11, 2021 04:00 - 11 minutes - 8.21 MBIn this episode of the Ask the Marketing Expert Podcast, we're going to talk about what marketing and economics have in common. I’ll explain how to be strategic and think differently when it comes to your thoughts about pricing, demand creation, audience selection, and more so you can set yourself up for success. If you’re ready for lots of new customers in your business with a few simple shifts, this is the episode for you! Visit www.growthmindsetmarketers.com for more information about ...
What Marketing + Economics Have in Common
October 11, 2021 04:00 - 11 minutes - 8.21 MBIn this episode of the Ask the Marketing Expert Podcast, we're going to talk about what marketing and economics have in common. I’ll explain how to be strategic and think differently when it comes to your thoughts about pricing, demand creation, audience selection, and more so you can set yourself up for success. If you’re ready for lots of new customers in your business with a few simple shifts, this is the episode for you! Visit www.growthmindsetmarketers.com for more information about ...
Ep #69: Should I Add, Remove, or Change Marketing Channels?
October 04, 2021 04:00 - 17 minutes - 12.9 MBHave you been wondering if you're using the right marketing channels? Maybe you see other people using podcasts and wonder, “should I have a podcast?” or see fast growth for people in your industry on TikTok or LinkedIn while your focus has been on Instagram? Now, you're starting to wonder if you're missing something. Is now the best time to add, remove, or change marketing channels? In this episode of the Ask the Marketing Expert Podcast, we're going to talk about what to do when this ha...
Ep #68: What's the Best Way to Rank in Search Engines?
September 27, 2021 04:00 - 17 minutes - 12.8 MBDo you wish you could rank on page 1 of Google searches? If you want to learn the simplest way to rank high in search engines, listen to this episode! In it, you'll learn: The secrets to rank high in searches Simple SEO tools to accelerate your success How to leverage SEO in many ways for growth And more! This episode has everything you need to start showing up in search engines better than ever! It's like a crash course in SEO basics you won't find anywhere else. If you want to learn...
Ep #67: What Makes a Great MVP Offer That's Easy to Sell?
September 20, 2021 04:00 - 11 minutes - 8.26 MBAre you failing to hit your revenue goals? If you want offers that are irresistible and fun to sell, that make you more money in less time with less effort, listen to this episode! In it, you'll learn what an MVP is and how you can create one. This is your key to massive growth and effortless sales! An offer that's in demand, memorable, and creates traction in your business like you've never experienced. If you want to create or validate your offer as one that's easy to sell, this is the e...
Ep #66: Why People Object to Your Offers + How to Fix It
September 13, 2021 04:00 - 11 minutes - 8.2 MBAre you getting lots of direct no's to your offer or simply not selling anything? Before your brain spirals out of control or you begin to believe your offer is bad, your pricing is off, or you're targeting the wrong audience, listen to this episode! In it, you'll learn why people are objecting to your offers and learn ways to fix it. If you desire to increase your income and overcome less objections in your business, this is the episode for you! P.S. Check out growthmindsetmarketers.com/...
Ep #65: What Is the $1.80 Method + How to Use It Creatively
September 06, 2021 04:00 - 9 minutes - 6.51 MBGrowing your Instagram following is just a small part of the value in the $1.80 Method as an engagement technique. There is so much more you can do with this - and so much more value you can gain from it as you pour value into your audience. In this podcast episode, you'll learn what the $1.80 Method is and how to use it differently than you've ever been taught before for maximum results. This episode is short but value-packed! You'll have a lot of ideas after listening, guaranteed. If you...
Ep #64: Everything You Need to Know about Email Marketing
August 30, 2021 04:00 - 10 minutes - 7.54 MBEmail marketing is a scalable relationship-building tool that works wonders for building a business in more passive ways. In this podcast episode, we’re going to talk about why you might use email marketing in your business, the tools you can use to make email marketing simpler, step-by-step instructions for building an email campaign from start to finish, owning your list, and more! If you are currently using email in your business or thinking of using it, this episode is for you! P.S. C...
Ep #63: How to Get More Creative As An Entrepreneur
August 23, 2021 04:00 - 10 minutes - 6.96 MBYou don't need lots of money to market your business. What you need is creativity, and if you haven't yet trained your brain to be a creative vessel, now's the time. In this podcast episode, we’re going to talk about the importance of creativity and how it separates those who win and those who fail. I'll also share what I believe to be the 5 things that are critical for your success when running a business - including creativity - and provide some examples of ways to get more creative! If ...
Ep #62: How to Find Your Ideal Persona as An Entrepreneur
August 16, 2021 04:00 - 10 minutes - 7.07 MBYour persona, or who you show up as and how others see you, plays an important role in your business - especially when it comes to your marketing. In this podcast episode, we’re going to talk about the role of personas in business and how you can find and adopt one that truly serves your business growth. If you want to change how you show up in your business for the better and truly love who you're becoming as an entrepreneur, this episode is for you! P.S. Check out www.growthmindsetmark...
Ep #61: When To Build Authority + Scale Your Business
August 09, 2021 04:00 - 16 minutes - 11.2 MBHave you been told to use authority to build your audience (and revenue)? Write a book, be a guest on podcasts, apply for speaking gigs - it all sounds great, but this is often done in the reverse order and makes it harder for you to scale quickly! There is a time in your business when building authority and scaling makes sense, and there's a time when it doesn't. If you want to make more money sooner and build authority more effectively, this episode is for you! P.S. Check out www.growth...
Ep #60: What's The Perfect Daily Routine for Entrepreneurs?
August 02, 2021 04:00 - 13 minutes - 8.98 MBAre you struggling to create a daily routine that sets you up for success? While there is no one-size-fits-all solution in terms of specific tasks, there is a process many successful entrepreneurs follow to create an environment that's built for success long-term. The more you know about how to be intentional in your day, the better off you are when it comes to generating income and impact from your actions on a consistent basis. On this episode of the Ask the Marketing Expert podcast, you...
What's The Perfect Daily Routine for Entrepreneurs?
August 02, 2021 04:00 - 13 minutes - 8.98 MBAre you struggling to create a daily routine that sets you up for success? While there is no one-size-fits-all solution in terms of specific tasks, there is a process many successful entrepreneurs follow to create an environment that's built for success long-term. The more you know about how to be intentional in your day, the better off you are when it comes to generating income and impact from your actions on a consistent basis. On this episode of the Ask the Marketing Expert podcast, you...
How To Build Authentic Connections in Business + Life
July 26, 2021 04:00 - 11 minutes - 8.13 MBCreating meaningful, genuine relationships with people is tough! Over the years, I've learned what it really takes to do this effectively to create a more joyful life and build a business that makes money, simpler. It starts by knowing what you desire to gain from your connections, and implementing what I refer to as the 4 core pillars of authentic connection both collectively and consistently. On this episode of the Ask the Marketing Expert podcast, you’ll learn what these core pillars of...
Ep #59: How To Build Authentic Connections in Business + Life
July 26, 2021 04:00 - 11 minutes - 8.13 MBCreating meaningful, genuine relationships with people is tough! Over the years, I've learned what it really takes to do this effectively to create a more joyful life and build a business that makes money, simpler. It starts by knowing what you desire to gain from your connections and implementing what I refer to as the 4 core pillars of authentic connection both collectively and consistently. On this episode of the Ask the Marketing Expert podcast, you’ll learn what these core pillars of ...