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Why Content is Crucial for B2B Customer Retention
Cashing In On Content Marketing
English - March 16, 2021 13:00 - 31 minutes - 72.4 MB - ★★★★★ - 22 ratingsBusiness marketing contentmarketing digitalpr growthmarketing inboundmarketing roi Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Optimize and Measure Conversion Content
Next Episode: Leveraging Social Data to Improve Content
Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization.
B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.